SP玻璃工艺公司发展战略研究

发布时间：2018-03-22 09:48

本文选题：发展战略　切入点：市场分析　出处：《南京大学》2014年硕士论文　论文类型：学位论文

【摘要】：近年来,随着科学技术发展的日新月异,企业经营环境剧变,企业之间的竞争日趋激烈,客户的要求不断提高,战略管理成为企业界和学术界共同关注的热点问题。制定一个合理有效的发展战略可以帮助企业提升核心竞争优势,在竞争中胜出,实现长远发展。SP玻璃工艺公司是一家服务于玻璃家具业的小型企业,经过近十年的发展业务一直比较稳定,但同许多其他同类型企业一样,SP玻璃公司一直采用粗放型管理模式,企业战略管理一直缺失。由于2008年开始的国际金融危机和2011年开始的国内房产市场调控影响,该公司面临着创建以来最大的发展瓶颈和前所未有的挑战。虽然2012年以来国家陆续出台多项扶持政策为中小企业,尤其是小微企业解围,但是,如何继续保持和进一步提升SP玻璃公司的市场地位和经营态势,使公司持续长久发展下去,需要对公司未来的发展做出明确的规划,明确其发展的战略目标和战略方向。本文以战略管理理论为基础,结合SP玻璃公司生产经营实际,试图为其制定合适有效的企业发展战略。在研究过程中,对SP公司的发展宏观环境从政治、经济、社会、技术角度进行了系统的分析,并重点探讨了目前SP玻璃公司生产经营中所面临的诸多问题,比如企业的制度过于陈旧,公司管理模式、管理手段不能适应市场的要求；行业同质化严重,企业创新能力不够,未能形成有效的核心竞争力；产品质量以及档次过低,科技研发能力不足,产品科技含量低,无法创造有影响力的自有品牌；人才缺失,人力资源管理方式方法落后,难以留住人才,也无法根据公司需要培养自己的人才队伍等等,这些问题都具有一定的代表性,通过研究此类问题,不仅能为SP玻璃公司的发展出谋划策,也可以为其他同类型的小微企业提供分析借鉴。本研究初步得出了SP玻璃公司未来五年的发展战略是“一稳固,二突破,三实现”,即以加强型战略为主,辅以差异化战略、专业化战略、联合竞争战略、技术创新战略等复合型的发展战略。期望本论文的研究能够为SP公司未来的发展和资源布置方面提供有的放矢的指导意义,使SP玻璃公司赢得在这个领域的持续发展能力。
[Abstract]:In recent years, with the rapid development of science and technology, the business environment of enterprises has changed dramatically, the competition between enterprises is becoming increasingly fierce, and the requirements of customers are constantly raised. Strategic management has become a hot issue in both business and academic circles. Making a reasonable and effective development strategy can help enterprises to enhance their core competitive advantage and win in the competition. To achieve long-term development. Sp Glass Technology Company is a small enterprise serving the glass furniture industry. After nearly a decade of development, its business has been relatively stable, but like many other similar enterprises, SP Glass Company has been adopting extensive management mode. Corporate strategic management has been missing. As a result of the international financial crisis that began in 2008 and the impact of the domestic housing market regulation that began in 2011, The company is facing the biggest development bottlenecks and unprecedented challenges since its founding. Although several support policies have been introduced since 2012 to help small and medium-sized enterprises, especially small and micro enterprises, but, How to continue to maintain and further enhance SP glass company's market position and business situation, so that the company can continue to develop for a long time, need to make a clear plan for the future development of the company. This paper, based on the strategic management theory and the production and management practice of SP Glass Company, tries to formulate a suitable and effective enterprise development strategy for the company. This paper makes a systematic analysis of the macro environment of SP company from the political, economic, social and technical perspectives, and focuses on discussing many problems in the production and operation of SP Glass Company at present, such as the old system of the enterprise. The management mode and means of the company cannot meet the requirements of the market; the industry is homogenized seriously, the innovation ability of the enterprise is not enough, and the effective core competitiveness is not formed; the product quality and grade are too low, and the R & D capability of science and technology is insufficient. Low scientific and technological content of products, unable to create influential private brands, lack of talents, backward methods of human resources management, difficulties in retaining talents, and inability to train their own talents according to the needs of the company, etc. These problems are representative to a certain extent, through the study of such problems, not only for the development of SP glass company can give advice, This study preliminarily concludes that the development strategy of SP Glass Company in the next five years is "one firm, two breakthroughs, three realization", that is, strengthening strategy, supplemented by differentiation strategy, can also be used as a reference for other small and micro enterprises of the same type, and this study shows that the development strategy of SP Glass Company in the next five years is "one firm, two breakthroughs, three realization". Professional strategy, joint competition strategy, technology innovation strategy and other complex development strategies. It is expected that the research in this paper can provide targeted guidance for SP company's future development and resource layout. To enable SP Glass to win sustainable development in this field.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F426.71

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