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大型体育赛事对城市发展的积极作用及影响——以无锡市为例

发布时间:2018-03-30 01:03

  本文选题:大型体育赛事 切入点:无锡 出处:《当代体育科技》2016年18期


【摘要】:在现如今,体育赛事的商业化操作渐趋成熟,大型体育赛事既有政府主导,也有市场营销,其带来的综合效益对城市发展产生了较大影响。该文结合体育赛事的内涵和外延,以无锡市为例,分析大型体育赛事对举办地城市发展的积极作用及影响,主要体现在政治、经济、社会和文化三个方面。
[Abstract]:Nowadays, the commercial operation of sports events is gradually maturing, the large-scale sports events are both government-led and market-oriented, the comprehensive benefits it brings have a great impact on the development of the city. This paper combines the connotation and extension of sports events. Taking Wuxi as an example, this paper analyzes the positive effect and influence of large-scale sports events on the development of the host city, which is mainly reflected in three aspects: politics, economy, society and culture.
【作者单位】: 无锡职业技术学院体育部;
【分类号】:G80-05


本文编号:1683641

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