浅析新华掌媒快报的语言特征

发布时间：2018-03-30 01:13

本文选题：新华掌媒快报　切入点：新媒体　出处：《广西大学》2016年硕士论文

【摘要】：伴随着数字通信技术的不断进步和应用需求的不断升级,新媒体如雨后春笋般涌现,逐渐渗透到政治、经济、文化多个领域,对个人、社会的影响也日益深刻。媒介服务和媒体形态不断革新,使信息突破时空限制、实现人际间传播成为可能,各种新媒体、自媒体也因此得以应运而生。如何在信息膨胀、资讯横飞的新媒体时代抢占市场发展先机、满足用户多样化的需求成为所有媒体适应新的媒介生态格局、推动传统媒体转型、实现媒体长足发展的“致胜法宝”。本文以新华社广西分社具有代表性的新媒体产品新华掌媒快报为研究对象,从语言学的角度切入,分析其与传统媒体的不同之处,整理归纳其新闻语言特色,为进一步对增加语言表现力提供意见,以供编写人员参考。本文共分五章。第一章为绪论,概述了本文的研究计划,梳理相关研究成果并对研究对象、研究方法、语料来源进行说明。第二章和第三章、四章为论文的重点部分,分别利用文本分析、系统功能语篇分析和语用分析的方法对其句法特征、语篇衔接和语用策略进行分析,从而得出它的语言使用的特征。第二章从新华掌媒快报的新闻文本出发,就其在词汇、语法、句子方面的语言特征进行归纳分析：词语方面,快报吸收了大量的流行语；语法方面则倾向选择名词化的主语；句子方面,善用长短句并大量采用存现句的句型来描述新闻事实。第三章则以新华掌媒快报的文本为基础,重点讨论其所使用的语用策略。新华掌媒快报作为新华社推广的新媒体产品,既具有新华体的“权威、简洁、严肃明确”的特点,还有大量应用语用策略来增加新闻语言的魅力：“焦点”使快报主题“显而易见”；“预设”的使用使快报语言简洁凝练、言简意赅；“低语境传播”使文章具体单一,避免因语义模糊和指代不清影响新闻准确性、客观性。第四章借助韩理德的系统功能语法理论,对快报语篇的语气、情态系统及语篇功能进行分析,进而对快报语篇的情态系统、主位推进模式的特征进行探究,得出其语篇特征：较多使用高赋值的义务类情态词、强调时间要素的复合概念主位及方便行文的链接主位推进模式。第五章对新华掌媒快报在新闻文本、语用策略、语篇链接上的语言特征做出详尽的概括总结并针对新华掌媒快报存在的套用新闻导语、缺乏有效的用户回馈平台、语言不规范化使用等亟需解决的问题提出改进建议,以供新华掌媒快报编写人员参考。
[Abstract]:With the continuous progress of digital communication technology and the continuous upgrading of application demand, new media sprang up, gradually infiltrating into the political, economic, cultural and many other fields, to the individual, The influence of society is becoming more and more profound. The constant innovation of media service and media form makes it possible for information to break through the limitation of time and space, and realize interpersonal communication. As a result, all kinds of new media have come into being. The new media era, which is full of information, preempts the development of the market, meets the diverse needs of the users, and becomes all media to adapt to the new media ecological pattern and to promote the transformation of traditional media. This paper takes KuaiBao, the representative new media product of the Guangxi Branch of Xinhua News Agency, as the research object and analyzes the differences between KuaiBao and the traditional media from a linguistic point of view. This paper is divided into five chapters. The first chapter is the introduction, which summarizes the research plan of this paper. The second and third chapters and four chapters are the key parts of the thesis, using text analysis, respectively. The methods of systemic functional discourse analysis and pragmatic analysis analyze its syntactic features, textual cohesion and pragmatic strategies, and then obtain the features of its language use. The linguistic features of grammar and sentence are summarized and analyzed: in terms of words, KuaiBao absorbs a large number of popular words; in grammar, he tends to choose nominalized subjects; in sentence, The third chapter focuses on the pragmatic strategies used by KuaiBao, the Xinhua media, as a new media product promoted by Xinhua News Agency. Since it has the characteristics of "authority, simplicity, seriousness and clarity" of the New Chinese style, there are a lot of pragmatic strategies used to increase the charm of news language: "focus" makes KuaiBao's theme "obvious", and "presupposition" makes KuaiBao language concise and concise. "low context Communication" makes the article specific and single, and avoids affecting the accuracy and objectivity of news because of semantic ambiguity and unclear reference. Chapter four, with the help of Hanlide's systemic functional grammar theory, gives a tone to KuaiBao's discourse. The modal system and discourse function are analyzed, and then the features of KuaiBao's modal system and thematic progression model are explored. Emphasis on the complex concept of temporal theme and convenient text link thematic progression model. Chapter five focuses on Xinhua media KuaiBao in news text, pragmatic strategy, The language features in the text link are summarized in detail, and suggestions are put forward to improve the problems that need to be solved, such as the traditional news guide of KuaiBao, the lack of an effective user feedback platform, and the non-standardized use of the language. In order to Xinhua media KuaiBao for reference.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：H15

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