社会化媒体语境下电视传播模式的变化研究

发布时间：2018-04-09 21:09

本文选题：传播模式　切入点：社会化媒体　出处：《华中师范大学》2015年硕士论文

【摘要】：本论文以社会化媒体语境下的电视传播模式为研究对象,在国内外新旧媒体研究的基础上,对媒介的研究细化为代表样本——电视媒体与社会化媒体进行阐述研究。追溯结合以英尼斯、麦克卢汉等学者为代表的媒介形态理论,探讨如何完成新型电视传播模式的重塑。本论文的主体包括引言、正文和结语三个部分。引言交代了本文的研究背景、研究现状、研究目的、研究意义、研究问题、研究方法、理论指导及创新之处。正文共分四章。第一章对社会化媒体的概念性阐述,包括社会化媒体的界定、特征与演进研究,以及对“电视消亡说”的质疑与回应。尽管社会化媒体对电视媒体产生了强大的冲击力,但两者也在潜移默化中相互融合与相互借鉴,这与其媒介形态差异性有关。第二章是对社会化媒体语境下传统电视传播模式的变化研究。传统的电视传播模式是基于资源垄断的封闭传播系统,在社会化媒体语境下,电视开始与电脑、手机三屏联动。传播内容上,“时间”向“空间”的转换让内容趋向离散化,传播方式更加多极化,受众的审美意趣从大众化向定制化方向转移,接收方式开始进入多屏观看阶段。第三章从信息技术、社会政治经济体制、受众角色三个维度探析电视传播模式变迁的现实根源。数字化技术、多媒体技术的发展开拓了社会化媒体赖以抗衡电视媒介的土壤,从消极的受众到积极受众角色的转向为电视模式变迁提供了必要性。除此之外,国家、经济制度的变革也是诱因之一。第四章对未来电视传播模式的发展前景做出了大胆预测,分析了传媒革命给媒介生态、社会层面等带来的可能性。当然,其中也暗含着技术统治下媒介存在的种种迷思,主要表现为媒介麻痹症、信息过载的存在。结语是本论文的升华和补充,主要借鉴了邵培仁、麦克卢汉等传播学者有关媒介发展的理论成果,墨守成规或者是削足适履经漫长的传播史验证都是不可取的。
[Abstract]:On the basis of the research of new and old media at home and abroad, this thesis focuses on the TV communication mode in the context of social media, and expounds the research on media refinement as a representative sample-TV media and social media.Combining the theory of media morphology represented by Innes, McLuhan and other scholars, this paper discusses how to remodel the new mode of TV communication.The main body of this thesis consists of three parts: introduction, text and conclusion.The introduction explains the research background, present situation, research purpose, research significance, research problems, research methods, theoretical guidance and innovation.The text is divided into four chapters.The first chapter describes the concept of social media, including the definition, characteristics and evolution of social media, as well as the question and response to the theory of television demise.Although social media has a powerful impact on TV media, they also merge and learn from each other, which is related to the difference of media form.The second chapter studies the change of traditional TV communication mode in the context of social media.The traditional mode of TV communication is a closed communication system based on monopoly of resources. In the context of social media, TV begins to interact with computer and mobile phone.On the content of communication, the conversion of "time" to "space" makes the content become discrete, the mode of communication becomes more multipolar, the aesthetic interest of the audience shifts from popularization to customization, and the receiving mode begins to enter the stage of multi-screen viewing.The third chapter analyzes the realistic root of the change of TV communication mode from the three dimensions of information technology, social political economic system and audience role.The development of digital technology and multimedia technology has opened up the soil of social media to counteract TV media. The shift from passive audience to positive audience role provides the necessity for the change of television mode.In addition, the country, the reform of the economic system is also one of the incentives.Chapter four makes a bold prediction of the future TV communication mode, and analyzes the possibility of the media revolution to the media ecology, social level and so on.Of course, there are also some myths about media under the rule of technology, mainly manifested in the presence of vector paralysis and information overload.The conclusion is the sublimation and supplement of this paper, mainly drawing lessons from Shao Peiren, McLuhan and other communication scholars about the theoretical achievements of media development.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G206;G220

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