我国内地电视档期现象浅探

发布时间：2018-04-11 03:28

本文选题：电视档期 + 诉求　；参考：《中国艺术研究院》2015年硕士论文

【摘要】：近年来,随着电视市场化水平的不断提高,电视节目编排迅速从“配角”变为了“主角”,电视编排理念也逐步深化,从以前的不自觉到自觉到现如今的精心设计,其中针对节假日期间的特殊编排越来越受到电视台的重视,呈现节假日电视与节假日主题普遍相关的电视文化现象,即电视档期现象。电视档期的产生源于对电视内在规律的遵循,源于“受众本位”理念的把握,是针对受众的收视时间和接受心理进行的特殊节目编排。各国各地区在发展中,形成不同的政治、经济、文化形态,电视媒体作为一种公共传播方式,发挥着传递政治信息、价值导向、文化熏陶、娱乐大众的职能,不同的国家地区有不同的侧重。在中国内地,电视有“一仆三主”的喉舌功能、社会责任和经济功能。因而,以电视档期为机缘的节目编排,便有了政治意义、文化意义和经济意义。其节目内容的组织和制作,是政治诉求、文化诉求和经济诉求合力的结果。在我国电视体制深化改革的过程中,电视媒体的产业属性逐渐凸显,电视媒体从财政支撑的襁褓中走向市场,面对激烈的媒体竞争,争夺收视市场。虽然电视档期在客观上有助于电视节目的策划制作和电视媒体社会责任及历史使命的践行,但是究其根本,电视档期是为了与观众形成在节日期间新的契约关系,培养受众的新的收视习惯,从而实现对于收视市场的占有。总而言之,电视档期有助于社会效益和经济效益的双丰收,但是最终是为了寻求市场。
[Abstract]:In recent years, with the continuous improvement of the level of television marketization, television programming has rapidly changed from "supporting actors" to "protagonists," and the concept of television programming has gradually deepened, from the previous unconscious to conscious to the present meticulous design.TV stations pay more and more attention to the special arrangement during the holidays, and present the TV cultural phenomenon which is generally related to the holiday theme, that is, the phenomenon of TV season.The generation of TV quality comes from following the inherent laws of television and from the grasp of the concept of "audience orientation", which is a special program arrangement aimed at the audience's viewing time and reception psychology.In the process of development, various countries and regions have formed different political, economic and cultural forms. As a means of public communication, television media play a role in transmitting political information, guiding value, edifying culture and entertaining the public.Different countries and regions have different emphases.In mainland China, TV has the mouthpiece function of "one servant and three masters", social responsibility and economic function.As a result, the TV program arrangement has political, cultural and economic significance.The organization and production of the program content is the result of the combination of political, cultural and economic demands.In the process of deepening the reform of TV system in our country, the industry attribute of TV media has gradually become prominent. TV media has moved from the cradle of financial support to the market, facing the fierce media competition and competing for the viewing market.Although television quality is objectively conducive to the planning and production of television programs and the social responsibility and historical mission of the television media, the fundamental reason for this is to form a new contractual relationship with the audience during the holiday period.Cultivate the audience's new viewing habits, thus realizing the possession of the viewing market.To sum up, TV schedules are good for both social and economic benefits, but ultimately seek the market.
【学位授予单位】：中国艺术研究院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G222

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