20世纪90年代社会热点图书出版研究

发布时间：2018-04-15 02:07

本文选题：1990年代 + 热点图书　；参考：《华东师范大学》2015年硕士论文

【摘要】：20世纪90年代,在市场经济体制确立和发展的重大社会变革之下,中国思想、文化领域也发生剧变。作为思想文化的重要阵地,图书出版业与其他产业一样,受到社会政治经济的宏观环境变化的深刻影响,开启了市场化的改革进程。十年间,引起社会舆论热议,得到广泛关注的图书层出不穷,呈现出丰富多姿的热点图书的出版图景,多元的图书热点亦折射出90年代复杂交错的思想文化景象。因此,本文试以90年代出版的热点图书为案例,将其置于市场经济影响下的出版体制改革背景中进行考察,从行业政策层面分析90年代出版市场化的客观原因。同时,密切结合市场经济发展下思想意识的转变,解读图书热点格局形成的社会文化根源,通过对热点图书出版特征的整理及归纳,勾勒出以大众文化兴起、个人意识觉醒、中国民族意识强化为主线的九十年代思想地图。本研究主要采用资料分析、文献研究、跨学科研究等研究方法,阅读、收集、整理丰富详实的文献资料,为之后的90年代出版史相关学术研究工作奠定基础。对90年代国内热点图书出版进行开放性、交叉性的文化研究,将其与当时中国社会、政治、经济、文化状况进行对照关联、辩证分析,思索出版经济、阅读文化与经济发展水平、政治意识形态之间如何关联并互相作用,深化出版与社会文化的内在思想联系,这既为研究出版史提供了超越出版领域的新的视角和研究思路,也为未来出版经济效益、社会效益俱佳的双效图书提供参考实例及发展方向。
[Abstract]:In the 1990s, with the great social changes in the market economy system, the field of Chinese thought and culture also changed dramatically.As an important position of ideology and culture, the book publishing industry, like other industries, has been deeply influenced by the changes in the macro-environment of social, political and economic conditions, which has opened the process of market-oriented reform.During the past ten years, the public opinion has been heated, and the books which have received extensive attention have emerged in endlessly, showing a rich picture of the publication of hot books, and the diversified hot spots of books also reflect the complex and staggered ideological and cultural scene of the 1990s.Therefore, this paper tries to take the hot books published in the 1990s as an example, put them under the background of the publishing system reform under the influence of the market economy, and analyze the objective reasons of the publishing marketization in the 1990s from the perspective of the industry policy.At the same time, in close combination with the transformation of ideology under the development of market economy, this paper interprets the social and cultural root of the hot spot pattern of books, and outlines the rise of popular culture and the awakening of personal consciousness through the arrangement and induction of the publishing characteristics of hot books.The Chinese national consciousness strengthens as the main line 90 s thought map.This research mainly adopts the research methods of data analysis, literature research and interdisciplinary research, reading, collecting and arranging rich and detailed literature materials, which will lay a foundation for the academic research work related to publishing history in the 1990s.This paper makes an open and cross-cultural study of the domestic hot book publishing in the 1990s, compares it with the social, political, economic and cultural conditions of China at that time, analyses dialectically, and ponders over the publishing economy.Reading culture, the level of economic development, and how the political ideology interacts with each other and deepens the inner ideological relationship between publishing and social culture, which provides a new perspective and train of thought for the study of the history of publishing beyond the field of publishing.It also provides reference examples and development directions for the future publication of double-effect books with good economic and social benefits.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G239.29

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