海外主流媒体对“中国梦”的报道研究

发布时间：2018-04-15 06:21

本文选题：海外主流英文媒体 + “中国梦”　；参考：《上海交通大学》2014年硕士论文

【摘要】：在以“和平与发展”为时代主题的全球化背景之下，中国的国际化进程日益加剧，也将提升软实力和国家形象置于国家发展的战略地位.本文以内容分析的方法为主，同时结合质性分析软件Nvivo，进行文本挖掘和词语聚类分析，以海外主流媒体对于“中国梦”报道为研究对象，研究海外主流英文媒体对于“中国梦”的解读，进而研究影响中国国家形象在国际社会传播的深层因素，，特别是海外主流英文媒体既存的“报道框架”在其中所发挥的作用。经过初步的探索，本研究发现，海外主流媒体的报道框架，尤其是基于意识形态和政治立场形成的报道框架，在不同的题材和问题领域有这不同的表现。以对“中国梦”的报道为例，整体而言，对基本事实的反应和报道基本上比较客观，但在分类领域，如政治、经济、文化等领域的概括提炼，也就是从具体问题、具体事件中凝练对中国国家形象的整体判断时，“报道框架”会发生比较显著的影响，尤其突出的是体现在政治领域的相关报道：在有关具体事件、现象的报道中，正面报道和中立报道居多，但是对于国家形象的报道倾向，主要是负面倾向的报道，对材料的主观阐释，表现比较显著。结合这些定性材料，基本上可以发现，随着中国整体的发展，对涉及中国的具体事件的报道，正在逐步走向客观、公正，能比较准确的反应事实层面的最新发展，尤其是在经济和社会领域；但在政治领域，在于中国国家形象相关的领域，西方主流媒体长期形成的带有比较显著的意识形态以及西方中心主义色彩的“报道框架”仍然有着比较显著的影响，这是导致中国国际传播长期处于不利态势的深层原因，因为这种框架的改变需要漫长的时间，所以，即使中国自身的发展、中国的对外传播策略包括投入对外传播的资源都有了显著提升，都应做好相应的心理准备，不宜期待在短时间内这种报道框架发生实质性的巨大变化。此外，从中短期来看，中国的对外传播策略应该更加关注传播无法或者说较难被传统报道框架主观阐释的“客观事实”，从而在最大限度上避免因为报道框架的存在，而导致的误读，进而通过大量、反复、持久的“事实胜于雄辩”的有效传播，结合自身编码方式和手段提升与完善，潜移默化的推动中国面临的国际传播环境的实质性改善。
[Abstract]:Under the background of globalization with the theme of "Peace and Development", China's internationalization process is increasingly intensified, and the promotion of soft power and national image will be placed in the strategic position of national development.In this paper, the main method of content analysis, combined with the qualitative analysis software Nvivo, text mining and word clustering analysis, take overseas mainstream media for "Chinese Dream" as the research object.This paper studies the interpretation of "Chinese Dream" by the overseas mainstream English media, and then studies the deep factors that affect the dissemination of China's national image in the international community, especially the role played by the existing "reporting framework" of the overseas mainstream English media.After preliminary exploration, it is found that the reporting framework of overseas mainstream media, especially the one based on ideology and political position, has different performance in different subjects and problem areas.Take the report of "Chinese Dream" as an example. On the whole, the reaction to the basic facts and the report are basically more objective, but in the fields of classification, such as politics, economy, culture and so on, the generalization and refinement, that is, from specific problems,When the overall judgment of China's national image is condensed in specific events, the "reporting framework" will have a relatively significant impact, especially in the relevant reports in the political field: in the reports on specific events and phenomena,Positive report and neutral report are the majority, but the reporting tendency of the national image is mainly negative, and the subjective interpretation of the material is obvious.Combined with these qualitative materials, we can basically find that, with the development of China as a whole, the reporting of specific events involving China is gradually moving towards objectivity, impartiality, and a relatively accurate response to the latest developments at the factual level.Especially in the economic and social fields, but in the political field, in the areas related to China's national image,The "reporting framework", which has long been formed by the mainstream media in the West with a relatively prominent ideology and Western centralism, still has a relatively significant impact, which is the deep reason why China's international communication has been in a disadvantageous situation for a long time.Because the change in this framework will take a long time, even if China's own development, China's external communication strategy, including the investment of resources for external communication, has been significantly improved, it should be prepared psychologically.It is not desirable to expect substantial and dramatic changes in this reporting framework in a short period of time.In addition, in the short and medium term, China's external communication strategy should pay more attention to the "objective facts" which can not be or are more difficult to be interpreted subjectively by the traditional reporting framework, so as to avoid the existence of the reporting framework to the maximum extent.The resulting misreading, through the effective communication of a large number of, repeated and lasting "facts over eloquence", and combining with its own coding methods and means, promotes the substantial improvement of the international communication environment that China is facing.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G212

【参考文献】