台湾报业转型的政治经济学分析（1949-2003）

发布时间：2018-05-13 06:42

本文选题：台湾报业 + 传播政治经济学　；参考：《中国青年政治学院》2015年硕士论文

【摘要】：台湾报业在不同历史阶段经历了不同形态的挑战与危机。纵观台湾报业发展历史进程,我们可以看出,从国民党政府高压控制到解除报禁后开放市场,台湾报业从威权掌控走向商业化、民营化与市场竞争。本论文以1949-2003年期间台湾报业的变迁为研究内容,采用传播政治经济学的研究视角来对期间的台湾报业所有权、产业结构与市场行为进行分析,批判台湾报业在威权体制下与报禁开放后的诸多问题与后果。报禁解除前,在国民党政府的高压管控与利益收编下,台湾报业作为其利益服务工具。报纸面临着国府的强力控制,为了维系政权,国民党对台湾的报业采取高压的管控。各大报纸为了生存,不得不听话,与国府形成“保护主”与“侍从”的关系。报业市场并因报禁成为与党国亲善的两大报团寡占的局面,报业为党国束缚,缺乏言论自由及独立监督精神。随着国际环境的变化,台湾社会经济的高度发展,报禁越来越受到社会大众的质疑与反对。报禁解除后,政府选择了对既有大报团有利的市场放任政策,导致日后产业因缺乏市场规范,造成恶性竞争,所有权集中,新闻为逐利竞相向商业利益与商业原则靠拢,报老板将报纸作为参与政争的工具,严重损害新闻公信力。后来加上新兴媒体的崛起与竞争,抢食受众的大饼,台湾的报业环境更是雪上加霜。台湾报业发展成今天这种局面,学者无不扼腕叹息。为了让台湾报业有一个健康、有序的环境,学者们从媒体自律及传媒政策,政府的补助等方面纷纷建言献策。这些都给台湾报业的发展提供了现实的方案,但是并不能从根本的政治经济视角解决问题。
[Abstract]:Taiwan newspaper industry has experienced different forms of challenges and crises in different historical stages. Looking at the historical development of Taiwan's newspaper industry, we can see that from the Kuomintang government's high-pressure control to the opening up of the market after the lifting of the ban, Taiwan's newspaper industry has changed from authoritarian control to commercialization, privatization and market competition. This thesis takes the change of Taiwan newspaper industry from 1949 to 2003 as the research content, and analyzes the ownership, industrial structure and market behavior of Taiwan newspaper industry from the perspective of political economy of communication. This paper criticizes the problems and consequences of Taiwan's newspaper industry under the authoritarian system and the opening up of the newspaper ban. Before the ban was lifted, Taiwan's newspaper industry was used as a tool for its interest service under the Kuomintang government's high pressure control and interest collection. Newspapers faced strong control by the government, and KMT imposed high-pressure control on Taiwan's newspaper industry in order to maintain power. In order to survive, newspapers had to obey and form the relationship between "protecting the Lord" and "servants". The newspaper market has also become the oligopoly of the two major newspaper groups which are friendly to the Party and the country because of the ban of the newspaper. The newspaper industry is bound by the Party and the state and lacks the freedom of speech and the spirit of independent supervision. With the change of the international environment and the high development of Taiwan's social economy, the ban has been questioned and opposed by the public more and more. After the ban was lifted, the government chose a policy of market laissez-faire that was advantageous to the existing press corps, which led to the lack of market norms in the future, resulting in vicious competition and concentration of ownership in the industry, and the news came close to commercial interests and commercial principles for the sake of pursuing profits. Newspaper boss as a tool to participate in the political struggle, seriously damage the credibility of the news. Later, with the rise and competition of the new media, Taiwan's newspaper industry environment is even worse. Taiwan newspaper industry has developed into this situation, scholars all sigh. In order to create a healthy and orderly environment for Taiwan's newspaper industry, scholars have offered suggestions on media self-discipline and media policies, government subsidies, and so on. All these provide a realistic plan for the development of Taiwan's newspaper industry, but can not solve the problem from a fundamental political and economic perspective.
【学位授予单位】：中国青年政治学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G219.27-F

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