中融人寿保险公司Z市分公司发展战略研究

发布时间：2018-05-24 22:15

本文选题：人寿保险 + 中小型保险公司　；参考：《大连理工大学》2014年硕士论文

【摘要】：中国的人身保险产业在经过20多年的惊人发展以后,取得了辉煌的成就。但是即便如此,中国的人寿公司由于行业起步晚,公司整体规模普遍偏小,实力偏弱。如何改变人寿市场大,公司规模小,实力偏弱的现状,因此需要对中小型保险所面对的保险市场进行分析研究,探索制定中小型保险公司的发展战略,从而为中小型保险公司高效运营和健康发展奠定基础。本文以中融人寿保险公司Z市分公司为研究对象,对公司业务发展的外部环境和内部环境进行了深入分析,提出了公司发展战略、实施办法与措施。论文首先对战略管理理论、业务差异化战略及中小型保险公司发展战略相关理论进行较为全面的综述；其次,分析了中融人寿公司Z市分公司业务所面对的政治、经济、社会文化和营销技术等外部市场环境,及Z市分公司所面临的竞争环境；并从Z市分公司的财力、产品系列、营销水平、人力资源水平四个方面对其内部环境进行分析,了解公司的内部环境。在分析分公司业务的内外部环境的基础上,通过SWOT矩阵分析,进行深层次地了解分公司业务所拥有的优势和机会,同时分析其内部劣势与面临的威胁。最后,论文在全面分析的基础上,提出了中融人寿保险公司Z市分公司发展战略选择与目标,分析了公司应该采取的战术规划,并指出公司发展战略的实施办法与措施。论文经过研究得出结论,中融人寿保险公司Z市分公司应该在产品的创新化上下功夫,努力推进人才队伍的建设和储备,展开差异化竞争发展策略,在专业的细分市场形成自己的优势,为将来的进一步扩张奠定良好的基础。
[Abstract]:After more than 20 years of amazing development, China's life insurance industry has made brilliant achievements. But even so, China Life is generally small and weak because of the late start of the industry. How to change the current situation of large market, small scale and weak strength of life insurance companies, so it is necessary to analyze and study the insurance market faced by small and medium-sized insurance companies, and to explore the development strategy of small and medium-sized insurance companies. Thus for the small and medium-sized insurance company efficient operation and healthy development lay the foundation. Taking Z City Branch of Zhongrong Life Insurance Company as the research object, this paper makes a deep analysis of the external and internal environment of the company's business development, and puts forward the development strategy, implementation measures and measures of the company. Firstly, the thesis summarizes the theory of strategic management, business differentiation strategy and the development strategy of small and medium-sized insurance companies. Secondly, it analyzes the politics and economy of Z branch of Zhonggrong Life Insurance Company. The external market environment, such as social culture and marketing technology, as well as the competition environment faced by Z branch, are analyzed from four aspects: financial resources, product series, marketing level and human resource level of Z city branch. Understand the company's internal environment. On the basis of analyzing the internal and external environment of branch business, through the analysis of SWOT matrix, this paper makes a deep understanding of the advantages and opportunities of branch business, and at the same time analyzes its internal disadvantages and threats. Finally, on the basis of comprehensive analysis, the paper puts forward the choice and target of development strategy of Zhongrong Life Insurance Company Z Branch, analyzes the tactical planning that should be adopted by the company, and points out the implementation methods and measures of the company's development strategy. Through the research, the paper draws a conclusion that Zhongrong Life Insurance Company Z City Branch should make great efforts to promote the construction and reserve of talent team and develop the strategy of differentiated competition development in the innovation of products. In the professional segment of the market to form their own advantages for further expansion in the future lay a good foundation.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F842.3;F272

【参考文献】