传媒企业综合绩效评价体系研究

发布时间：2018-05-27 20:24

本文选题：传媒企业 + 综合绩效评价体系　；参考：《昆明理工大学》2015年硕士论文

【摘要】：全球化的浪潮席卷世界各地,各个国家之间的政治、经济、科技交流不断紧密,而各种族、各地区、各民族之间的思想文化也不断碰撞、激荡出耀眼的火花。传媒行业在政治领域、经济领域以及深层次的文化交流领域中都具有举足轻重的作用,在“地球村”中扮演着重要角色。具体到中国的实情,改革开放的三十年多年来尤其是进入新千年以来,随着网络信息技术、通讯技术的突飞猛进,随着人民群众在物质水平得到极大改善的情况下对精神文化层面的需求日渐迫切,传媒产业日渐繁荣、传媒企业也如雨后春笋般涌现出来并茁壮成长,中国传媒业的发展前景大好。然而,在看到机遇的同时我们也应该清醒地正视差距、认识挑战,必须看到现阶段我国的传媒业仍然受到西方发达国家传媒业的严重挤压,无论在经济效益上亦或是价值观输出上都全面居于劣势,要改变这种现状就必须继续做大做强我国的传媒行业,让中华文化得到传承和宣扬,让文化产业成为我国的经济支柱产业之一为国家创造巨大效益。要把整个传媒业做大做强,必须依靠传媒企业竞争力和影响力的提升,简而言之就是让我国的传媒企业更加优秀、成为高绩效组织,要实现这一目的则必须借助一套适用性强、科学合理的传媒企业绩效评价体系,使传媒企业能够更加清晰的识别自身的优势和不足,把握机遇、更好地应对挑战,做出相应的科学管理决策。遗憾的是,由于传媒企业本身的特殊性质,现有的针对企业的绩效评价模式和针对公共机构的绩效评价模式都不完全适用,都无法体现传媒企业绩效的复合属性,纵观现有的关于传媒业中企业层面的绩效评价研究也没有给出特别好的解决方案。对于传媒企业的经营管理者来说,虽然有强烈的改善企业绩效的需求,但苦于没有合适的评价模型,这样尴尬的情况不仅不利于企业个体的发展,长远来看有可能成为制约整个传媒业发展的瓶颈。因此,设计出一套专门针对传媒企业的综合绩效评价体系具有重要的理论意义和现实意义。本论文在对相关文献和前人理论研究成果进行总结梳理的基础上,针对现有的理论研究中评价标准不能全面而科学体现传媒企业绩效表现的现状,主要做了以下几个方面的工作：第一,文章梳理了与传媒企业特性相契合的一些理论,如利益相关者理论,为后续的研究特别是构建合适的评价维度奠定了基础；第二,通过理论分析,在确定了评价维度的基础上,选取了各维度下具体指标并对指标进行解释说明,将指标体系构建出来；第三,将DEMATEL方法与ANP方法进行整合,建立了定量分析的模型；第四,以一家传媒类上市公司为算例,验证了传媒企业综合绩效评价模型的可操作性,并给出了相关的管理建议。
[Abstract]:The tide of globalization is sweeping all over the world, and the political, economic, scientific and technological exchanges between different countries are close, and the ideological and cultural conflicts between different races, regions and ethnic groups are constantly colliding, sparking dazzling sparks. The media industry plays an important role in the political field, the economic field and the deep cultural exchange field, and plays an important role in the "global village". Specifically to the reality of China, in the more than 30 years of reform and opening up, especially since the beginning of the new millennium, with the rapid development of network information technology and communication technology, As the people's needs for the spiritual and cultural aspects become increasingly urgent when the material level has been greatly improved, the media industry has become increasingly prosperous, and media enterprises have sprung up and thrived. China's media industry has a bright future. However, while we see the opportunity, we should also face the gap soberly and recognize the challenge. We must see that the media industry in our country is still being severely squeezed by the media industry of the developed countries in the West at this stage. Both in terms of economic benefits and the export of values, they are all at a disadvantage. In order to change this situation, we must continue to make our media industry bigger and stronger, so that Chinese culture can be passed down and propagated. Let the cultural industry become one of our country's economic pillar industries to create huge benefits for the country. In order to make the whole media industry bigger and stronger, we must rely on the promotion of the competitiveness and influence of the media enterprises. In short, we must make our media enterprises more excellent and become high performance organizations. In order to achieve this goal, we must rely on a set of strong applicability. The scientific and reasonable performance evaluation system of media enterprises enables media enterprises to clearly identify their own advantages and disadvantages, seize opportunities, better meet the challenges, and make corresponding scientific management decisions. Unfortunately, due to the special nature of the media enterprises themselves, the existing performance evaluation models for enterprises and public institutions are not fully applicable, and neither of them can reflect the composite attributes of media enterprises' performance. The existing research on corporate performance evaluation in the media industry has not given a particularly good solution. For the managers of media enterprises, although there is a strong need to improve the performance of the enterprise, but there is no suitable evaluation model, such an embarrassing situation is not only not conducive to the development of the individual enterprise. In the long run, it may become the bottleneck restricting the development of the whole media industry. Therefore, it is of great theoretical and practical significance to design a comprehensive performance evaluation system for media enterprises. On the basis of summarizing and combing the relevant literature and previous theoretical research results, this paper aims at the fact that the evaluation standards in the existing theoretical research cannot comprehensively and scientifically reflect the current situation of the performance of media enterprises. The main work is as follows: first, the article combs some theories that fit with the characteristics of media enterprises, such as stakeholder theory, which lays the foundation for further research, especially for the construction of appropriate evaluation dimensions; second, Through the theoretical analysis, on the basis of determining the evaluation dimension, selected the specific indicators under each dimension and explained the indicators to construct the index system. Thirdly, the DEMATEL method and the ANP method are integrated. A quantitative analysis model is established. Fourth, taking a media listed company as an example, the maneuverability of the comprehensive performance evaluation model of media enterprises is verified, and relevant management suggestions are given.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G206-F

【参考文献】