我国大陆职业媒体社会责任缺失研究

发布时间：2018-06-02 23:51

本文选题：马克思主义新闻观 + 职业媒体　；参考：《河南大学》2015年硕士论文

【摘要】：改革开放以来,我国在政治、经济、文化建设方面取得长足进步,综合国力逐步提升,人民生活水平大大提高。在此背景下,新闻事业获得前所未有的发展,国内国际影响力逐渐提升。近年来,我国媒体推行深度改革,媒体市场化程度越来越高,这无疑是鼓励媒体发展创新的一剂良药。但与此同时,由于考核方法过于单一,管理方式较为落后,经营水平低下等原因,一些新闻媒体在市场大潮的冲击下出现了不少问题。加之西方观念不断涌入,给我们带来丰富精神文明产品的同时,也在意识形态方面给大众带来了巨大冲击,人们的价值观已经向多元化发展。在经济利益与社会责任之间产生冲突的情况下,一些媒体人放弃社会责任而选择为金钱服务。有些新闻媒体为赢得高收视率、高发行量,盲目追求自身经济利益的最大化,低俗广告层出不穷,“有偿”新闻屡见不鲜,更有甚者为博得大众眼球不惜制造虚假新闻。这些乱象引发人们对媒体社会责任缺失的思考。我国新闻媒体是党的喉舌,应该始终站在意识形态前沿、加强舆论引导、提升全社会的思想认同。时刻牢记自身责任,担负弘扬主流价值观、传播先进文化、反映民意为大众提供表达平台、扩大公众知情权与舆论监督等职责,而不能一味追逐经济利益而将社会责任抛之脑后,否则,就会把错误的价值观念传达给受众,带坏社会风气,甚至影响民族健康品格的形成。要强化我国职业媒体社会责任意识,首先要建立健全法律法规,树立道德标杆,以法律和道德对媒体从业人员的行为进行约束、管制。其次要加强社会对媒体的监督,敦促媒体履行社会责任。第三,媒体自我审查尤为重要,只有行业自身道德责任感增强,才能自觉担负起社会责任。主流媒体要实现自律,将社会责任转化为自身内在意志力,建立高尚的职业操守,确保传播的意义得以实现。新闻媒体发布新闻之前必须层层把关,严格审查制度,只有将真实、准确的信息传达给公众,才能赢得公众的信任与支持。新闻从业人员在具体的工作中,要牢记把先进的文化、主流的价值观传递给受众。
[Abstract]:Since the reform and opening up, our country has made great progress in politics, economy and culture construction, the comprehensive national strength has been improved step by step, and the people's living standard has been greatly improved. Under this background, the news business obtains the unprecedented development, the domestic and international influence enhances gradually. In recent years, our country media carries out the deep reform, the media marketization degree is higher and higher, which is undoubtedly a good medicine to encourage the media development and innovation. But at the same time, because the examination method is too single, the management way is relatively backward, the management level is low, some news media appear many problems under the impact of the market tide. In addition, the constant influx of western ideas has brought us rich products of spiritual civilization, at the same time, it has also brought great impact to the public in ideology, people's values have been diversified development. In the case of conflict between economic interests and social responsibility, some media people give up social responsibility and choose to serve money. Some news media in order to win high ratings, high circulation, blindly pursue the maximization of their own economic interests, vulgar advertisements emerge in endlessly, "paid" news is common, and even to win the attention of the public at the expense of creating false news. These chaotic phenomena cause people to think about the lack of social responsibility of the media. As the mouthpiece of the Party, the news media of our country should always stand at the forefront of ideology, strengthen the guidance of public opinion, and promote the ideological identity of the whole society. Always bearing in mind their own responsibilities, shouldering the responsibilities of carrying forward mainstream values, spreading advanced culture, reflecting public opinion, providing a platform for the public to express, expanding the public's right to know and supervision by public opinion, etc. We should not blindly pursue economic interests and forget about social responsibility, otherwise, we will convey the wrong values to the audience, bring bad social atmosphere, and even affect the formation of the healthy character of the nation. In order to strengthen the sense of social responsibility of professional media in China, the first step is to establish and perfect laws and regulations, to set up moral standards, and to restrict and control the behavior of media practitioners by law and morality. Secondly, we should strengthen the supervision of the media and urge the media to fulfill their social responsibility. Third, media self-censorship is particularly important. Only when the industry's own moral responsibility is strengthened, can it consciously shoulder social responsibility. The mainstream media should realize self-discipline, transform social responsibility into their own inner willpower, establish noble professional ethics and ensure that the meaning of communication can be realized. Before the news media release news, they must check at every level and strictly censor system. Only by conveying the true and accurate information to the public, can they win the trust and support of the public. In their specific work, journalists should bear in mind advanced culture and mainstream values to the audience.
【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G219.2

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