新媒体条件下内蒙古政府应对网络舆情的对策研究

发布时间：2018-06-26 02:10

本文选题：新媒体 + 内蒙古政府　；参考：《内蒙古大学》2014年硕士论文

【摘要】：当前,内蒙古自治区处于社会转型、经济转轨的特殊时期,政治、经济和社会生活等各个领域正在发生巨大而深刻的变化。同时,由于我区是少数民族自治区,各种社会矛盾和社会热点问题常因裹挟了民族因素而变得更为复杂。随着互联网的飞速发展,特别是新媒体的爆炸式增长,传统的信息传播方式被彻底打破,网络舆情应对能力的高低已成为衡量一级政府执政水平的重要标准。新媒体以其传播主体多元化、传播内容和渠道多样化以及传播行为更具主动性、交互性、异步性的特点,在网络舆情的发展演变过程中发挥了积极作用的同时,也给政府决策产生了很大影响。同时,鉴于内蒙古的地缘特点及区情特点,国务院21号文件把我区的发展提升到国家战略层面,明确了我区在国家发展战略中的定位。因此,对于内蒙古来说,研究新媒体条件下政府应对网络舆情的对策,对于实现内蒙古政府善治,维护祖国北疆安定团结的政治局面,具有重要的意义。本文以新媒体为视角,以内蒙古政府网络舆情应对为研究对象,分析了新媒体概念及传播特点,以及对应对网络舆情的影响,并重点结合我区近年来发生过的三起网络舆情案例,辅以全国其他地区典型性网络舆情案例分析,指出了内蒙古政府在新媒体条件下应对网络舆情所存在的问题,在此基础上提出了针对性的对策建议。
[Abstract]:At present, the Inner Mongolia Autonomous region is in the special period of social transformation and economic transition, the political, economic and social life and other fields are undergoing tremendous and profound changes. At the same time, as our region is a minority autonomous region, various social contradictions and social hot issues often become more complex because of the ethnic factors. With the rapid development of the Internet, especially the explosive growth of the new media, the traditional way of information dissemination has been completely broken, and the ability of network public opinion to cope has become an important standard to measure the ruling level of a government. New media has played a positive role in the development and evolution of network public opinion because of its diversification of communication subject, diversification of communication content and channel, and more initiative, interaction and asynchronism of communication behavior. Also to the government decision-making produced the very big influence. At the same time, in view of the geographical and regional characteristics of Inner Mongolia, document 21 of the State Council promoted the development of our region to the level of national strategy, and clarified the position of our region in the national development strategy. Therefore, for Inner Mongolia, it is of great significance to study the countermeasures of the government to deal with the network public opinion under the condition of new media, to realize the good governance of the Inner Mongolia government and to maintain the political situation of stability and unity in the north of the motherland. This article takes the new media as the angle of view, takes the Inner Mongolia government network public opinion response as the research object, analyzes the new media concept and the dissemination characteristic, as well as the influence to the response network public opinion. Combined with three cases of network public opinion that have occurred in recent years in our region, and with the analysis of typical network public opinion cases in other regions of the country, the paper points out the problems that the Inner Mongolia government has to deal with network public opinion under the condition of new media. On this basis, some countermeasures and suggestions are put forward.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：D630

【参考文献】