河北无线地面数字电视网业务发展战略研究

发布时间：2018-06-26 04:51

本文选题：无线地面数字电视 + 战略联盟　；参考：《河北工业大学》2014年硕士论文

【摘要】：互联网正在深刻改变着各个行业，对于广播电视传输行业，正发生翻天覆地的变化，基于不同技术的电视传输媒介形成了不同的竞争集团，特别是OTT TV对传统电视产业进行了前所未有的颠覆。本课题根据战略管理的一般理论，就河北无线地面数字电视网业务发展战略展开研究，寻找当前政治、经济、社会和技术环境对无线地面数字电视网业务发展有利契机；无线地面数字电视网必须突破自身的局限，为用户创造更多的价值，提供更加优质的服务，努力实现民生广电的公益价值；通过河北广播电视技术中心现有的资源、价值链和业务组合分析，寻找差距，确定需要弥补的短板，重新对DTV进行市场定位。依据市场定位，确立电视网建设战略和承载业务策略，通过分析国内外数字电视化案例的经验，提出了电视网发展的横向一体化战略、密集型战略和平台型战略；在确定业务发展战略后，，整合产业资源，根据产业链的分工，选择有共同利益的合作伙伴，构筑适合河北省的电视传输产业战略联盟。
[Abstract]:The Internet is profoundly changing the various industries. For the broadcasting and television transmission industry, great changes are taking place. Television transmission media based on different technologies have formed different competitive groups. OTT TV, in particular, has overturned the traditional television industry as never before. According to the general theory of strategic management, this paper studies the business development strategy of Hebei wireless terrestrial digital television network, and looks for a favorable opportunity for the development of wireless terrestrial digital television network in the current political, economic, social and technological environment. The wireless terrestrial digital television network must break through its own limitations, create more value for its users, provide more high-quality services, and strive to realize the public welfare value of the people's livelihood, radio and television; through the existing resources of the Hebei Radio and Television Technology Center, Value chain and business combination analysis, to find the gap, to determine the need to make up for the short board, re-positioning DTV market. According to the market orientation, the construction strategy and carrying service strategy of TV network are established. By analyzing the experience of domestic and foreign digital TV cases, the horizontal integration strategy, intensive strategy and platform-type strategy of TV network development are put forward. After determining the business development strategy, we should integrate the industrial resources, select the partners with common interests according to the division of labor in the industrial chain, and build a strategic alliance of TV transmission industry suitable for Hebei Province.
【学位授予单位】：河北工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TN948.3;G229.27

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