北京祥龙博瑞汽车服务集团公司竞争战略研究

发布时间：2018-06-28 10:15

本文选题：汽车经销企业 + 竞争战略　；参考：《北京交通大学》2015年硕士论文

【摘要】：近几年随着我国汽车产销量逐年上升,中国己经成为世界第一大汽车市场。中国汽车行业的火爆,引发了全球更多的投资者加入这个行业的竞争。越来越多的投资者在销售渠道上大规模投资建店,打破了原有汽车市场格局,新格局己经向大型汽车经销集团化发展,这种集团化的大规模竞争导致了原来的汽车经销企业必然面临更多的困难和挑战。这些企业在发展过程中如何应对新的外部环境影响和打造企业自身核心竞争力,使企业能够在激烈的市场竞争中不断巩固和强化竞争地位,实现可持续发展,制定和实施企业的竞争战略至关重要。本文以立足北京地区的北京祥龙博瑞汽车服务集团为研究背景,以有关战略管理理论为基础,对宏观的政治经济状况、汽车销售服务行业、北京祥龙博瑞汽车服务集团的发展历史、经营能力和市场地位等方面进行了详细分析。对北京祥龙博瑞汽车服务集团的外部宏观环境和内部微观环境分别做了详细的分析,然后运用SWOT模型找出企业的外部机遇和外部威胁、内部优势和内部劣势。根据这些内外环境条件的综合分析,得出北京祥龙博瑞汽车服务集团要想取得竞争优势,就应该采取总成本领先战略的结论。并在此基础上,给出了北京样龙博瑞汽车服务集团开展总成本领先战略的具体实施策略及保障方法。力图通过这些综合竞争战略使北京祥龙博瑞汽车服务集团建立起一种全面成本领先的核心竞争优势。北京祥龙博瑞汽车服务集团是一家具有代表性的一线城市汽车经销集团。研究北京祥龙博瑞汽车服务集团的竞争战略,对研究我国的汽车经销集团的发展,提升行业企业市场竞争能力,应具重要的现实研究意义和实践参考价值。
[Abstract]:In recent years, China has become the largest automobile market in the world with the increase of automobile production and sales. The boom in China's auto industry has sparked competition from more investors around the world. More and more investors are investing in the sales channels to build stores on a large scale, breaking the original pattern of the automobile market, and the new pattern has been developed to the large-scale automobile distribution collectivization. This group of large-scale competition led to the original automobile distribution enterprises will inevitably face more difficulties and challenges. How do these enterprises cope with the new external environment and build their own core competitiveness in the process of development, so that enterprises can constantly consolidate and strengthen their competitive position in the fierce market competition to achieve sustainable development? It is very important to formulate and implement the competitive strategy of enterprises. In this paper, based on the research background of Beijing Xianglong Poly Automobile Service Group, and on the basis of relevant strategic management theory, this paper analyzes the macro political and economic situation, automobile sales and service industry. The development history, management ability and market position of Beijing Xianglong Motor Service Group are analyzed in detail. This paper makes a detailed analysis of the external macro environment and internal micro environment of Beijing Xianglong Borui Automotive Service Group, and then uses SWOT model to find out the external opportunities and external threats, internal strengths and internal weaknesses of enterprises. According to the comprehensive analysis of these internal and external environmental conditions, it is concluded that Beijing Xianglong Borui Automobile Service Group should adopt the total cost leading strategy in order to gain the competitive advantage. On this basis, the specific implementation strategy and guarantee method of the total cost leading strategy of Beijing Longbrook Automobile Service Group are given. Through these comprehensive competitive strategies, Beijing Xianglong Borui Automotive Service Group has established a core competitive advantage with overall cost leading. Beijing Xianglong Borui Automobile Service Group is a representative first-line city auto distribution group. The research on the competitive strategy of Beijing Xianglong Borui Automobile Service Group should be of practical significance and practical reference value for the study of the development of China's automobile distribution groups and the promotion of the market competitiveness of enterprises in the industry.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.471

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