陕西省级重点新闻网站体育频道的存在问题与对策研究

发布时间：2018-07-07 15:22

本文选题：省级 + 新闻网站　；参考：《西安体育学院》2014年硕士论文

【摘要】：目前,在陕西省共有两家省级重点新闻网站：西部网(陕西新闻网)(www.cnwest.com)、陕西传媒网(www.sxdaily.com.cn)。西部网是陕西电视台与网络媒体融合的产物；陕西传媒网是陕西日报的新媒体形态。作为陕西省唯一两家拥有国务院新闻办公室审批颁发的一类新闻网站资质的省级重点新闻网站,他们不仅仅担负着向全省传播陕西官方声音、引导网络舆论导向、反应人民心声的责任,而且担负着向全国甚至全世界传递陕西政治、经济、文化等方面的正能量。体育频道作为新闻网站行业频道建设中的重要组成部分,担负着对整个网站贡献点击量以及报道陕西省各类体育事业发展现状,为受众传递各类体育资讯服务、通过体育比赛报道对外宣传陕西省小康、和谐、美丽形象。本文以陕西省两家省级重点新闻网站：西部网、陕西传媒网为主体,通过体育新闻传播策略与体育新闻内容两方面来对比两家省级重点新闻网站体育频道在新闻时效性、新闻搭配方式、新闻信息来源、新闻性质取向、体育新闻视频、新闻专题时效性与策划、原创稿件中的各自优势与不足；通过西部网与浙江在线这两家省级重点新闻网站的对比,来研究陕西与浙江在省级重点新闻网站体育频道中的建设情况,并为陕西省级重点新闻网站体育频道的发展提出意见与建议。本文通过文献资料法、比较分析法、专家访谈法、逻辑分析法、数据分析法等找出陕西两家省级重点新闻网站的优势与不足：西部网体育频道坚持深度与全面,重视本地体育原创稿件、新闻专题内容全面,体育新闻视频紧抓趣味性,但时效性滞后、新闻信息来源单一、新闻专题缺乏逻辑性；陕西传媒网体育频道新闻时效性强,新闻性质取向明确、新闻专题逻辑性强,但在新闻搭配方式上过于重视图片新闻,忽视文字新闻、新闻信息来源单一、本地体育原创稿件不足、新闻船体缺乏多元化与多角度、体育新闻视频尚未涉及。对于以上两家陕西省级重点新闻网站体育频道所反映出的优势与不足,本文给出了如下建设建议：加强体育频道新闻时效性；扩大体育频道新闻来源；加强体育新闻专题制作中的多元化与逻辑性；加强体育新闻视频制作中的原创性与趣味性、话题性。
[Abstract]:At present, there are two provincial key news sites in Shaanxi Province: Western Network (Shaanxi News Network) (www.cnwest.com), Shaanxi Media Network (www.sxdaily.com.cn). Western Network is the product of the fusion of Shaanxi TV station and network media, and Shaanxi Media Network is the new media form of Shaanxi Daily. As the only two provincial key news websites in Shaanxi Province with the qualification of the first class of news websites approved and issued by the Information Office of the State Council, they are not only responsible for disseminating Shaanxi's official voice to the whole province and guiding public opinion on the network. It is the responsibility to reflect the people's aspirations, and to transmit the positive energy of Shaanxi politics, economy and culture to the whole country and even the whole world. As an important part of the construction of the industry channel of news website, sports channel is responsible for contributing to the entire website and reporting on the development of various sports undertakings in Shaanxi Province, so as to deliver various sports information services to the audience. Through sports competition report publicity Shaanxi Province well-off, harmonious, beautiful image. This article takes two provincial key news websites in Shaanxi Province: West China Network and Shaanxi Media Network as the main body, through sports news dissemination strategy and sports news content two aspects to compare the sports channel of two provincial key news websites in the news timeliness. News collocation mode, news information source, news nature orientation, sports news video, news topic timeliness and plan, the respective advantages and disadvantages in original manuscripts; By comparing the two provincial key news websites, West China net and Zhejiang online, to study the construction of sports channels in provincial key news websites in Shaanxi and Zhejiang. And for Shaanxi provincial key news website sports channel's development puts forward the opinion and the suggestion. Through the methods of literature, comparative analysis, expert interview, logic analysis, data analysis and so on, this paper finds out the advantages and disadvantages of two provincial key news websites in Shaanxi. Pay attention to the local sports original manuscripts, the news special content is comprehensive, the sports news video clings to the interesting, but the timeliness lags behind, the news information source is single, the news special topic lacks the logic; the Shaanxi media network sports channel news time effect is strong, The nature of news is clear, the news topic is logical, but too much attention is paid to the picture news in news collocation, the news is ignored, the news information source is single, the local sports original manuscripts are insufficient, the news hull lacks diversification and multi-angle. Sports news video has not yet been covered. For the advantages and disadvantages reflected by the sports channels of the two provincial key news websites in Shaanxi Province, this paper gives the following suggestions: strengthening the timeliness of sports channels, expanding the news sources of sports channels; Strengthen the diversification and logic of sports news special topic production, strengthen the originality and interest of sports news video production, topic.
【学位授予单位】：西安体育学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G210.7;G812.7

【参考文献】