央视春晚设计艺术研究

发布时间：2018-07-28 19:56

【摘要】：中央电视台春节联欢晚会与改革开放同行,已经伴随着我们走过了三十二个除夕夜,成为中华各族儿女和华人世界每年一次的精神文化大餐,也成为一个备受关注的文化焦点。而春晚设计艺术,又包括服饰和舞美设计方面,融合色彩、造型、构图、材料及创意、时尚、科技等多种具象和抽象的综合元素和人文美学思想,从而成为让春晚流光溢彩、使明星更加耀眼、整个春晚不可或缺的重要组成部分。设计艺术贯穿融合于整个春晚发展演变史,并在三十二年来的——展现中,与导演艺术、表演艺术等艺术形态一起形成一个独一无二的春晚整体文化现象,并在很大程度上体现出异彩纷呈和与时俱进的特征。其从娱乐时尚、民俗文化、社会经济、甚至意识形态的多个层面,集中地反映了改革开放三十余年来神州大地上所发生的社会现象和历史的演变进程,并从晚会主题思想、民俗文化、家国情怀和美学内涵等多个角度,艺术化地展现着当时中国社会的政治经济、人文动态,国民风貌、流行风尚和审美趋向等,可以说是当年度中国文化史诗的具体彰显和体现。纵观春晚设计艺术的展现和演变过程,其华彩服饰已然和那些难忘的精彩节目、明星造型及整台晚会连成一体,留给我们难忘的立体印象。从简朴到华美,从传统到时尚,年年所“秀”霓裳,均具有很深的时代烙印。而春晚舞台场景、结构造型、灯光道具等,则突出地体现了现代舞美设计元素的时代性,特别是近年来以LED和大屏和灯光的运用为标志的新时期春晚中,更是集中地体现出了设计艺术本体的艺术性和现代科技的技术性两方面的高度结合。以2012年春晚为标志之一,央视春晚的艺术设计更是攀登到一个新的制高点,其综合创意设计与制作水平已然走在了世界的顶级行列。央视春晚的设计艺术也涉及到了众多台前幕后的设计师和艺术家。他们共同的的辛勤付出、创作智慧与人文情怀,成就了春晚,也与春晚的发展历史紧密相连。本文将通过对三十二年来,春晚设计艺术从起步、发展到飞跃和归真等发展历程中不同年代的各类资料、印迹和相关的文化现象背景等,进行整理、归类、辨别、比较,考证、总结；并力求探究其设计创意、制作流程、展现环节和所蕴涵的美学理念,以及在整个晚会中所起的作用；阐述春晚设计艺术所涉及的代表性人物、事件,与所产生年代的社会文化背景之间的关系与渊源；探讨春晚设计艺术的发展演变过程,对于春晚特色品牌的形成发展所起的作用及促进繁荣社会主义新民俗、新文化的意义,并展望其未来发展趋势。
[Abstract]:The CCTV Spring Festival Gala has accompanied us through 32 New year's Eve, becoming an annual spiritual and cultural feast for the children of all ethnic groups and the Chinese world, as well as a cultural focus of great concern. And the design art of the Spring Festival Gala, including dress and dance design, integrates color, modeling, composition, material and creativity, fashion, science and technology, and other concrete and abstract elements and humanistic aesthetic ideas, thus making the Spring Festival Gala glittering. Make the star more dazzling, the entire Spring Festival Gala indispensable important component. Design art runs through the whole history of development and evolution of the Spring Festival Gala, and in the last 32 years, it forms a unique cultural phenomenon along with the artistic forms of director art, performing art and so on. And to a large extent reflects the colorful and with the characteristics of the times. From the aspects of entertainment fashion, folk culture, social economy, and even ideology, it reflects the social phenomenon and historical evolution process that has taken place on the land of China since the reform and opening up for more than 30 years, and from the theme thought of the evening party. Folk culture, family feelings and aesthetic connotations, etc., artistically show the political and economic, humanistic, national, popular and aesthetic trends of Chinese society at that time. It can be said to be the specific manifestation and embodiment of Chinese cultural history poetry. Throughout the Spring Festival Gala design art display and evolution process, its colorful dress and those unforgettable wonderful programs, star modeling and the whole party into one, leaving us unforgettable three-dimensional impression. From simplicity to beauty, from tradition to fashion, every year "show" clothes, have a deep brand of the times. The stage scene, structural modeling and lighting props of the Spring Festival Gala, etc., have highlighted the epochal nature of modern dance design elements, especially in the new period of Spring Festival Gala, marked by the use of LED and large screens and lights in recent years. It embodies the combination of the artistic nature of the design art ontology and the technology of modern science and technology. As one of the symbols of the Spring Festival Gala in 2012, the artistic design of CCTV Spring Festival Gala has climbed to a new commanding height, and its comprehensive creative design and production level has already been in the world's top ranks. The design art of CCTV Spring Festival Gala also involves many designers and artists in front and behind the stage. Their common hard work, creative wisdom and humanistic feelings, the achievements of the Spring Festival Gala, but also closely linked to the development history of Spring Festival Gala. This paper will sort, classify, distinguish, compare, research and verify all kinds of materials, imprinting and related cultural phenomena in the development of Spring Festival Gala from the beginning, the development to the leaps and bounds and the Gui Zhen in the course of development in the past 32 years. Summarize; and try to explore its design creativity, production process, show links and implied aesthetic ideas, as well as the role played in the whole party; explain the Spring Festival Gala design art involved in the representative figures, events, The relationship and origin of the social and cultural background of the Spring Festival Gala, the development and evolution of the design art of the Spring Festival Gala, and the significance of promoting the prosperity of the new socialist folklore and the new culture, for the formation and development of the distinctive brand of the Spring Festival Gala. And prospects its future development trend.
【学位授予单位】：太原理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G222

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