技术赋权与资本理性：自媒体传播场域话语权研究
发布时间：2018-08-03 10:10
【摘要】：话语权包含话语权利和话语权力两个方面。在传播场域中，话语权利是话语权力的基础，话语权力是话语权利基于不同社会阶层资本占有情况的一种权力配置。场域是斗争的领域，不同主体的话语策略相互作用。一般来说，政治、经济、文化资本的主要占有者拥有较大的话语权力，而社会草根阶层则占有较少的资本，拥有较少的话语权力。自媒体传播场域是随着WEB2.0时代的到来而出现的一种传播场域，其属于传播场域的一个亚场域。自媒体传播场域中的话语权相对于传统媒体传播场域中的话语权而言，既有颠覆的一面、又有同构的一面。一方面，自媒体开启了技术赋权、民间影像得以自我呈现的传播时代，在传统媒体传播场域被独占的媒介话语权出现了大众化的转向。另一方面我们依然可以看到在自媒体传播场域中话语的背后，不同的社会阶层基于资本的权力争斗。在自媒体传播场域中，对于基于资本的话语权来说，虽然公众得以践行话语权利，但自媒体传播场域中的话语权力依然具有天然的资本倾向，是受制于权力资本的。自媒体传播场域中话语权利和话语权力的斗争，其实质是技术赋权与资本理性之间的斗争。由于权力天然的资本倾向，技术赋权最终受制于资本理性。草根阶层的话语权要想得以充分实现，，必须在不同的主体、场域间的主体间性、场域间性的基础上，寻求合作与构连。草根内部、草根阶层与精英阶层、草根阶层与自媒体平台管理者、自媒体传播场域与传统媒体传播场域、自媒体传播场域与权力场域之间要进行充分的互动，最后形成一个话语可相互流通的“统合体”，话语权力可以相互借力的“构连体”。
[Abstract]:Discourse right includes two aspects: discourse right and discourse power. In the field of communication, discourse right is the basis of discourse power, and discourse power is a kind of power allocation based on different social strata 'capital possession. The field is the domain of struggle, and the discourse strategies of different subjects interact with each other. Generally speaking, the major occupants of political, economic and cultural capital have greater discourse power, while the grassroots have less capital and less discourse power. With the arrival of the WEB2.0 era, the self-media field is a kind of communication field, which belongs to a sub-field of the propagation field. The discourse right in the field of media communication has both subversion and isomorphism compared with the right of discourse in the field of traditional media communication. On the one hand, since the media opened the technology empowerment, folk images can present themselves in the communication era, in the traditional media field is exclusive media discourse power has a popular turn. On the other hand, we can still see the power struggle based on capital in different social strata behind the discourse in the media field. In the field of self-media communication, although the public can practice the discourse right, the discourse power in the field of media communication still has the natural tendency of capital and is restricted by the power capital. The essence of the struggle between discourse right and discourse power in the field of media communication is the struggle between technological empowerment and capital rationality. Due to the natural capital tendency of power, technology empowerment is ultimately restricted by capital rationality. In order to realize the discourse right of grassroots class, we must seek cooperation and connection on the basis of different subjects, intersubjectivity and inter-field. Within the grassroots, between the grassroots and the elite, between the grassroots and the self-media platform, between the media field and the traditional media field, and between the media communication field and the power field, there should be sufficient interaction between the media communication field and the power field. Finally, it forms an "integrative body" in which discourse can circulate with each other, and discourse power can rely on each other.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G206
[Abstract]:Discourse right includes two aspects: discourse right and discourse power. In the field of communication, discourse right is the basis of discourse power, and discourse power is a kind of power allocation based on different social strata 'capital possession. The field is the domain of struggle, and the discourse strategies of different subjects interact with each other. Generally speaking, the major occupants of political, economic and cultural capital have greater discourse power, while the grassroots have less capital and less discourse power. With the arrival of the WEB2.0 era, the self-media field is a kind of communication field, which belongs to a sub-field of the propagation field. The discourse right in the field of media communication has both subversion and isomorphism compared with the right of discourse in the field of traditional media communication. On the one hand, since the media opened the technology empowerment, folk images can present themselves in the communication era, in the traditional media field is exclusive media discourse power has a popular turn. On the other hand, we can still see the power struggle based on capital in different social strata behind the discourse in the media field. In the field of self-media communication, although the public can practice the discourse right, the discourse power in the field of media communication still has the natural tendency of capital and is restricted by the power capital. The essence of the struggle between discourse right and discourse power in the field of media communication is the struggle between technological empowerment and capital rationality. Due to the natural capital tendency of power, technology empowerment is ultimately restricted by capital rationality. In order to realize the discourse right of grassroots class, we must seek cooperation and connection on the basis of different subjects, intersubjectivity and inter-field. Within the grassroots, between the grassroots and the elite, between the grassroots and the self-media platform, between the media field and the traditional media field, and between the media communication field and the power field, there should be sufficient interaction between the media communication field and the power field. Finally, it forms an "integrative body" in which discourse can circulate with each other, and discourse power can rely on each other.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G206
【参考文献】
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