重庆国际马拉松赛的发展现状及其影响
发布时间：2018-08-17 12:34
【摘要】：重庆国际马拉松赛起源于最初的南滨路万人健步走活动,2009年1月1日在南滨路举办了万人准马拉松赛(7.195公里),2010年5月1日,又成功举办了南滨路万人半程马拉松邀请赛,为进一步推进“健康重庆”建设,掀起全民健身热潮,2010年6月,重庆市体育局、南岸区人民政府向国家体育总局田径运动管理中心提出设立重庆国际马拉松赛并得到批准,从而使重庆国际马拉松赛纳入了全国马拉松赛统一安排,并确定每年3月份的第三个周末在重庆南滨路举行。 本文以2011年-2013年重庆国际马拉松赛事为研究对象,通过文献资料法、专家访谈法、问卷调查法、数理统计法、逻辑分析法、对比分析法等方法对重庆国际马拉松赛进行分析研究,主要对重庆国际马拉松赛的开展状况包括重庆国际马拉松赛的发展背景、举办的主题、特色和意义,比赛项目的设置,比赛时间安排及路线的设置,赛事的奖励制度、级别、规模,赛事的宣传与转播,赛事的网站设置,裁判队伍的水平,参赛队员对赛事的满意程度,赛事的市场开发状况,以及重庆国际马拉松赛对重庆政治、经济、文化方面的影响进行研究。通过调查研究得出以下结论：1、重庆国际马拉松赛从开赛至今已有四年,从开始的国家级赛事晋升为国际级赛事,取得了一定的品牌效应,虽然举办时间短但在赛事的运作上已经趋于成熟,越来越多的选手和观众都积极参与到了马拉松赛的现场,是值得肯定和骄傲的。2、大多数参赛运动员对于赛事的组织比较满意,也有少部分运动员对于比赛现场公共厕所数量不够,赛事关门时间过早(只有五个半小时),有些饮水饮料站缺水,食宿问题,赛前赛后的交通拥堵问题表示不满。3、重庆国际马拉松赛的成功举办,对重庆的经济包括(体育相关产业、旅游业、餐饮业、宾馆、以及其他产业)、城市基础设施建业、城市知名度、城市就业岗位、城市文化等都产生了一定的积极影响。但是这种影响力仍需进一步提高。4、重庆国际马拉松赛的市场运作模式主要是：政府主导,企业商业为辅,政府行使主导权利,企业共同参与,也达到了一定的效果,没有完全发挥市场调节作用,需要不断完善运作模式,更好的提升重庆国际马拉松赛事的影响力。
[Abstract]:The Chongqing International Marathon originated from the initial Nanbin Road Walk of 10,000 people. On January 1, 2009, the Marathon of 10,000 people (7.195 km) was held on Nanbin Road. On May 1, 2010, it successfully held the Nanbin Road 10,000 people half Marathon Invitational. In order to further promote the construction of "healthy Chongqing" and set off a nationwide fitness boom, in June 2010, the Chongqing Sports Bureau and the people's Government of Nanan District proposed to the State Sports Administration track and Field Management Center that the Chongqing International Marathon be set up and approved. Thus, the Chongqing International Marathon is included in the unified arrangement of the National Marathon, and the third weekend of March is determined to be held in Nanbin Road, Chongqing. This paper takes Chongqing International Marathon from 2011 to 2013 as the research object, through the method of literature, expert interview, questionnaire survey, mathematical statistics, logic analysis, Comparative analysis and other methods are used to analyze and study the Chongqing International Marathon, which mainly includes the development background, the theme, the characteristics and the significance of the Chongqing International Marathon, as well as the setting of the events. The schedule and route of the competition, the reward system, the level, the scale, the publicity and broadcast of the competition, the website setting of the competition, the level of the referee team, the satisfaction of the team members, the market development of the competition, The influence of Chongqing International Marathon on Chongqing's politics, economy and culture is also studied. Through the investigation and study, we can draw the following conclusion: the Chongqing International Marathon has been four years since the start of the race, and has been promoted from the beginning of the national level to the international level, and has achieved a certain brand effect. Although the running time is short, the operation of the event has matured. More and more players and spectators have actively participated in the scene of the marathon, which is worthy of recognition and pride. Most of the athletes are satisfied with the organization of the event. There are also a small number of athletes who do not have enough public toilets at the scene of the competition, that the event is closed too early (only five and a half hours), that some drinking and beverage stations are short of water, and that there is a problem of food and accommodation. The traffic jams before and after the race, the successful holding of the Chongqing International Marathon, and Chongqing's economy (sports related industries, tourism, restaurants, hotels, and other industries), urban infrastructure construction, City popularity, urban employment, urban culture have had a certain positive impact. However, this kind of influence still needs to be further improved. The market operation mode of Chongqing International Marathon is mainly as follows: the government leads, the enterprise commerce is secondary, the government exercises the leading right, and the enterprises participate together, which has also achieved certain results. Not fully play the role of market regulation, need to continue to improve the operation mode, better enhance the impact of Chongqing International Marathon.
【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G822.8
本文编号：2187644
[Abstract]:The Chongqing International Marathon originated from the initial Nanbin Road Walk of 10,000 people. On January 1, 2009, the Marathon of 10,000 people (7.195 km) was held on Nanbin Road. On May 1, 2010, it successfully held the Nanbin Road 10,000 people half Marathon Invitational. In order to further promote the construction of "healthy Chongqing" and set off a nationwide fitness boom, in June 2010, the Chongqing Sports Bureau and the people's Government of Nanan District proposed to the State Sports Administration track and Field Management Center that the Chongqing International Marathon be set up and approved. Thus, the Chongqing International Marathon is included in the unified arrangement of the National Marathon, and the third weekend of March is determined to be held in Nanbin Road, Chongqing. This paper takes Chongqing International Marathon from 2011 to 2013 as the research object, through the method of literature, expert interview, questionnaire survey, mathematical statistics, logic analysis, Comparative analysis and other methods are used to analyze and study the Chongqing International Marathon, which mainly includes the development background, the theme, the characteristics and the significance of the Chongqing International Marathon, as well as the setting of the events. The schedule and route of the competition, the reward system, the level, the scale, the publicity and broadcast of the competition, the website setting of the competition, the level of the referee team, the satisfaction of the team members, the market development of the competition, The influence of Chongqing International Marathon on Chongqing's politics, economy and culture is also studied. Through the investigation and study, we can draw the following conclusion: the Chongqing International Marathon has been four years since the start of the race, and has been promoted from the beginning of the national level to the international level, and has achieved a certain brand effect. Although the running time is short, the operation of the event has matured. More and more players and spectators have actively participated in the scene of the marathon, which is worthy of recognition and pride. Most of the athletes are satisfied with the organization of the event. There are also a small number of athletes who do not have enough public toilets at the scene of the competition, that the event is closed too early (only five and a half hours), that some drinking and beverage stations are short of water, and that there is a problem of food and accommodation. The traffic jams before and after the race, the successful holding of the Chongqing International Marathon, and Chongqing's economy (sports related industries, tourism, restaurants, hotels, and other industries), urban infrastructure construction, City popularity, urban employment, urban culture have had a certain positive impact. However, this kind of influence still needs to be further improved. The market operation mode of Chongqing International Marathon is mainly as follows: the government leads, the enterprise commerce is secondary, the government exercises the leading right, and the enterprises participate together, which has also achieved certain results. Not fully play the role of market regulation, need to continue to improve the operation mode, better enhance the impact of Chongqing International Marathon.
【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G822.8
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