中国电影业“走出去”研究

发布时间：2018-08-25 14:13

【摘要】：在全球文化产业的世界格局中,发达国家由于经济发展程度高,率先重视文化产业的发展,不仅使其成为本国支柱型产业,更是积极推动本国文化产业走出去,并在世界上有一定的文化主导权。中国经济发展迅速成为世界上举足轻重的政治、经济大国,并拥有五千多年的悠久历史、丰富的文化资源,但其文化发展和全球影响力却与之不相匹配,这是个值得深思的问题。针对这个大命题,本文把视角聚焦到文化产业中最国际化、最能传扬文化的电影产业,希望探究症结所在。中国电影产业近年来发展迅速,电影票房以年化37.5%的速度连续十年增长,影院屏幕达到43921块,超过美国,各种资本纷纷布局,电影产业链不断完善,国内市场一片火爆,而放眼国外市场,中国电影海外票房不温不火,电影资本初步走出去,电影价值链处在中低端位置,影响力有待增强。鉴于此本文采用文献研究法、比较分析法从中国影片、电影企业、电影产业全球价值链三方面研究了中国电影业走出去情况,并选择美国电影业国际化情况进行对比,以借鉴其经验。论文总共分为五部分。第一部分导论主要介绍了研究背景、文献综述、研究方法、创新点。第二部分是基本章节,着重从电影出口贸易、电影企业走出去、电影产业全球价值链三方面进行现状分析,希望从三个不同角度对中国电影业走出去有个准确的整体认识。第三部分对上文提到的三方面发展情况进行问题分析,以期能较好的发现不足之处。第四部分对美国电影业走出去实践经验和成果进行简单描述,一方面和上文形成对比,另一方面为下文提出建议埋下伏笔。第五部分是论文的最后部分,基于上文内容给以相应对策建议。
[Abstract]:In the world pattern of global cultural industry, because of the high level of economic development, developed countries take the lead in attaching importance to the development of cultural industry, which not only makes it a pillar industry of their own country, but also actively promotes their own cultural industry to go out. And in the world has a certain cultural dominance. China's economic development has rapidly become a major political and economic power in the world, with a long history of more than five thousand years and rich cultural resources, but its cultural development and global influence do not match it. This is a question worth pondering over. In view of this proposition, this paper focuses on the most international and cultural film industry in the cultural industry, hoping to explore the crux of the problem. The Chinese film industry has developed rapidly in recent years, with the box office increasing at an annual rate of 37.5% for 10 consecutive years, the cinema screen has reached 43921 pieces, surpassing the United States, various kinds of capital have been distributed, the film industry chain has been continuously improved, and the domestic market is booming. Looking at the foreign market, the overseas box office of Chinese film is not warm, the film capital has initially gone out, the film value chain is in the middle and low end position, the influence needs to be strengthened. In view of this, this paper uses the method of literature research and comparative analysis to study the situation of Chinese film industry going out from three aspects of Chinese film, film enterprises and the global value chain of film industry, and to compare the internationalization of American film industry. To learn from its experience. The paper is divided into five parts. The first part of the introduction mainly introduces the research background, literature review, research methods, innovation. The second part is the basic chapter, focusing on the film export trade, film enterprises go out, the global value chain of the film industry to carry on the current situation analysis, hoping to have an accurate overall understanding of the Chinese film industry going out from three different angles. The third part of the above mentioned three aspects of the development of the problem analysis, in order to better find the deficiencies. The fourth part gives a brief description of the practical experience and achievements of the American film industry. On the one hand, it contrasts with the above, on the other hand, it lays the groundwork for the following suggestions. The fifth part is the last part of the paper, based on the above content to give the corresponding countermeasures.
【学位授予单位】：天津商业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J943

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