芜湖市体育文化产业现状与发展研究
发布时间：2018-09-14 12:53
【摘要】：本文就如何发展芜湖市体育文化产业,根据《安徽省体育事业发展“十二五”规划(2011—2015)》中的要求,针对存在的问题提出发展渠道及发展思路和具体建议,以实现“文化强国”战略下体育文化产业发展与安徽省体育事业“十二五”规划目标契合,通过对芜湖体育文化产业的实证研究,提出发展路径的思考。 近年来,随着知识经济时代的到来和科学发展观的不断深入人心,文化产业作为融文化与经济与一体的产业部门,成为国民经济发展的战略重点,成为国家财富和国际竞争优势的重要标志之一。体育已经成为一个国家和地区综合实力特别是文化软实力的重要体现,是观察其政治经济环境,社会文明程度和未来发展潜力的重要窗口,是文化交流和传播的重要载体,成为蔚为壮观的文化现象。而体育文化产业作为第三产业的新型低碳环保的朝阳产业,毅然成为社会主义文化事业的重要组成部分,是推动经济发展的重要杠杆。在全球化发展的时代研究体育文化产业发展具有重要意义。 本文运用文献资料法、问卷调查法、逻辑分析法,比较法等对芜湖市体育文化产业的现状与发展进行研究。通过理论分析,从宏观角度来阐述表达体育文化产业概念及基本情况,参照安徽省体育文化产业,针对芜湖市体育文化发展的历程、现状、特征,以及发展趋向进行实证性研究。论文从“十一五”期间的芜湖市体育文化产业现状,到“十二五”期间芜湖市体育文化产业发展调查结果与分析：如产业规模与结构问题,经济收入、受教育程度与体育消费问题,居民参加体育锻炼的调查情况,缺乏社会舆论宣传与社会支持,人才培养缺乏和高层次管理理念等问题,进行了实证研究分析。在正对此结果的基础上提出发展对策：如渠道环境中,发展思路。以期为我市体育文化产业的发展提供理论参考。研究结果表明芜湖市体育文化产业已经初具规模,但总体水平还有待提高。本文不足的地方,由于视角的局限性,缺少对体育人口等有关方面的调查,继学位论文之后的断续研究。
[Abstract]:According to the requirements of the 12th Five-Year Plan (2011-2015) for the development of sports industry in Wuhu City, this paper puts forward the development channels, development ideas and concrete suggestions for the existing problems, according to the requirements of the 12th Five-Year Plan for the Development of Sports undertakings in Anhui Province. In order to realize the development of sports culture industry under the strategy of "strong country of culture" and the goal of the 12th Five-Year Plan of Anhui Province, this paper puts forward some thoughts on the development path of Wuhu sports culture industry through the empirical research on Wuhu sports culture industry. In recent years, with the arrival of the era of knowledge economy and the unceasing popularity of the concept of scientific development, cultural industry, as an industrial department that integrates culture and economy, has become the strategic focus of the development of the national economy. Become one of the important symbols of national wealth and international competitive advantage. Sports has become an important embodiment of the comprehensive strength of a country and a region, especially the soft power of culture, an important window for observing its political and economic environment, the degree of social civilization and the potential for future development, and an important carrier for cultural exchange and dissemination. Become a spectacular cultural phenomenon. The sports culture industry, as a new low carbon and environmental protection sunrise industry of the tertiary industry, has become an important part of the socialist cultural cause and an important lever to promote the economic development. It is of great significance to study the development of sports culture industry in the era of globalization. This paper studies the present situation and development of the sports culture industry in Wuhu by the methods of literature, questionnaire, logic analysis and comparison. Through theoretical analysis, this paper expounds the concept and basic situation of sports culture industry from the macroscopic angle, referring to the sports culture industry of Anhui Province, aiming at the course, present situation and characteristics of the development of sports culture in Wuhu city. And the trend of the development of empirical research. From the present situation of the sports culture industry in Wuhu during the 11th Five-Year Plan period to the investigation result and analysis of the development of the sports culture industry in Wuhu City during the 12th Five-Year Plan period, such as the scale and structure of the industry, economic income, etc. The problems of education and sports consumption, the investigation of residents' participation in physical exercise, the lack of public opinion and social support, the lack of talent training and the concept of high-level management are analyzed in this paper. On the basis of this result, the author puts forward some countermeasures: for example, in the channel environment, the way of development is put forward. In order to provide a theoretical reference for the development of sports culture industry in our city. The results show that Wuhu sports culture industry has taken shape, but the overall level needs to be improved. Because of the limitation of visual angle, this paper lacks the investigation of sports population and the intermittent research after the thesis.
【学位授予单位】：安徽工程大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G80-05
本文编号：2242766
[Abstract]:According to the requirements of the 12th Five-Year Plan (2011-2015) for the development of sports industry in Wuhu City, this paper puts forward the development channels, development ideas and concrete suggestions for the existing problems, according to the requirements of the 12th Five-Year Plan for the Development of Sports undertakings in Anhui Province. In order to realize the development of sports culture industry under the strategy of "strong country of culture" and the goal of the 12th Five-Year Plan of Anhui Province, this paper puts forward some thoughts on the development path of Wuhu sports culture industry through the empirical research on Wuhu sports culture industry. In recent years, with the arrival of the era of knowledge economy and the unceasing popularity of the concept of scientific development, cultural industry, as an industrial department that integrates culture and economy, has become the strategic focus of the development of the national economy. Become one of the important symbols of national wealth and international competitive advantage. Sports has become an important embodiment of the comprehensive strength of a country and a region, especially the soft power of culture, an important window for observing its political and economic environment, the degree of social civilization and the potential for future development, and an important carrier for cultural exchange and dissemination. Become a spectacular cultural phenomenon. The sports culture industry, as a new low carbon and environmental protection sunrise industry of the tertiary industry, has become an important part of the socialist cultural cause and an important lever to promote the economic development. It is of great significance to study the development of sports culture industry in the era of globalization. This paper studies the present situation and development of the sports culture industry in Wuhu by the methods of literature, questionnaire, logic analysis and comparison. Through theoretical analysis, this paper expounds the concept and basic situation of sports culture industry from the macroscopic angle, referring to the sports culture industry of Anhui Province, aiming at the course, present situation and characteristics of the development of sports culture in Wuhu city. And the trend of the development of empirical research. From the present situation of the sports culture industry in Wuhu during the 11th Five-Year Plan period to the investigation result and analysis of the development of the sports culture industry in Wuhu City during the 12th Five-Year Plan period, such as the scale and structure of the industry, economic income, etc. The problems of education and sports consumption, the investigation of residents' participation in physical exercise, the lack of public opinion and social support, the lack of talent training and the concept of high-level management are analyzed in this paper. On the basis of this result, the author puts forward some countermeasures: for example, in the channel environment, the way of development is put forward. In order to provide a theoretical reference for the development of sports culture industry in our city. The results show that Wuhu sports culture industry has taken shape, but the overall level needs to be improved. Because of the limitation of visual angle, this paper lacks the investigation of sports population and the intermittent research after the thesis.
【学位授予单位】：安徽工程大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G80-05
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