当前位置:主页 > 经济论文 > 政治经济论文 >

微博技术的价值考量

发布时间:2018-09-17 08:00
【摘要】:信息技术突飞猛进搭建了新的信息沟通平台,而微博就是其中最具代表性的信息传播媒介。当下,微博这个信息沟通方式因其开放性、便捷性、草根性、交互性引领了一场信息化、民主化的潮流。在信息技术的支持下,具有创新网络信息塑造传播机制的微博,通过互联网平台迅速风靡全球。微博这个信息时代的产物也因其信息传播速度快、内容广、受众多、参与便捷,而无可争议地成为不可忽视的网络力量。 微博的出现是信息革命的一个重要部分。开创了信息加工主体开始从团体向个体转变的新时代。在此之前,信息传播都是以主流媒体为传播途径。这种封闭的、单向接受的状态,在微博出现之后被彻底改变了,信息传播变成了双向和定点模式,这样就直接打破了普通受众参与信息传播的藩篱。微博成为新的言论自由的媒介,也使个人意见的直接反馈成为可能,并拓展了个人民主诉求的途径。但是,作为一个工具和沟通渠道,其两面性也彰显得尤为突出。微博的信息沟通特征足以使其成为影响社会的重要力量,但它在促进了信息扁平化传播的同时也产生了一些负面影响。微博加速了信息传递的透明并降低了参与门槛,加速了新闻内容的传播而且扩大了新闻受众;获得了优于传统信息传播平台和媒介的信任度,降低了新闻参与的成本;增加了虚假、伪造信息责任追究的难度,也催化了不良信息的危害效果。信息文明要进步,就必须发扬微博技术的正向价值作用,同时扼制微博技术的负向价值的影响,这是自然选择的必然结果。我们对一些负面价值不能采取回避的态度,而要抓住其中对人类文明进步有利的方面,做到透过现象看本质,从而消解微博技术的负向价值。 考量微博技术的价值,引导其正向价值的实现,放大正能量,促进其负向价值的消解,抑制负能量,是当前促进微博技术健康发展的一个新课题。虽然,如今有不少学者都在对微博技术进行研究,但是,大部分研究的内容仅涉及传播学、营销学、管理学以及教育学等领域,而对微博技术进行哲学的价值反思及考量的研究甚少。本文就微博技术的价值层面,着重分析了微博技术的政治、经济、文化、伦理、生态等方面的正向价值和负向价值,试图对微博技术的价值构建方面做出探索,并提出微博技术正向价值的实现途径和负向价值的消解方式,使其正能量得到放大,负能量得到消减。
[Abstract]:With the rapid development of information technology, a new information communication platform has been set up, and Weibo is the most representative information communication medium. At present, Weibo leads an information and democratization trend because of its openness, convenience, grass roots and interactivity. With the support of information technology, Weibo, with innovative network information molding and communication mechanism, quickly became popular all over the world through Internet platform. Weibo, the product of the information age, has become an indisputable network force because of its rapid information dissemination, wide content, large audience and convenient participation. Weibo's emergence is an important part of the information revolution. Started the information processing subject from the group to the individual transformation of a new era. Prior to this, the dissemination of information is based on the mainstream media as a means of communication. This state of closed, one-way acceptance has been completely changed after Weibo appeared, and the information communication has become a two-way and fixed-point mode, thus directly breaking down the barrier of the ordinary audience participating in the information dissemination. Weibo has become a new medium for free speech, which makes direct feedback of personal opinion possible, and expands the path of individual democratic appeal. However, as a tool and communication channels, its dual character is particularly prominent. Weibo's characteristics of information communication make him an important force to influence the society, but it not only promotes the flat spread of information, but also has some negative effects. Weibo accelerates the transparency of information transmission and reduces the threshold of participation, speeds up the dissemination of news content and expands the news audience, obtains the trust degree superior to the traditional information communication platform and media, and reduces the cost of news participation. Increase false, false information accountability difficulty, but also catalyze the harmful effect of bad information. If the information civilization wants to progress, it is necessary to carry forward the positive value function of Weibo technology, and at the same time to restrain the negative value influence of Weibo technology, which is the inevitable result of natural selection. We can not take an evasive attitude towards some negative values, but we should grasp the aspects that are beneficial to the progress of human civilization, and see the essence through the phenomena so as to eliminate the negative value of Weibo's technology. Considering the value of Weibo's technology, guiding the realization of its positive value, amplifying the positive energy, promoting the elimination of its negative value, and suppressing the negative energy are a new subject to promote the healthy development of the technology of Weibo. Although many scholars are now studying Weibo's technology, most of the research only covers the fields of communication, marketing, management and pedagogy. However, there is little research on the philosophical value reflection and consideration of Weibo's technology. On the value level of Weibo's technology, this paper emphatically analyzes the positive and negative values in the political, economic, cultural, ethical, ecological and other aspects of Weibo's technology, and attempts to explore the value construction aspect of Weibo's technology. It also puts forward the way to realize the positive value of Weibo technology and the way to eliminate the negative value, so that the positive energy can be enlarged and the negative energy can be reduced.
【学位授予单位】:昆明理工大学
【学位级别】:硕士
【学位授予年份】:2014
【分类号】:G206.2

【参考文献】

相关期刊论文 前10条

1 张羽;侯逸君;;公民新闻传播中的微博假新闻现象探析——以新浪微博金庸“被去世”事件为例[J];今传媒;2011年02期

2 万菁;郑智斌;;从姚晨微博看微博兴盛的动力[J];今传媒;2011年11期

3 许天颖;;中国微博能走多远[J];传媒观察;2010年03期

4 张佳敏;赵明媚;;对网络微博双重效应的哲学分析[J];科技创新与应用;2012年04期

5 陈U,

本文编号:2245238


资料下载
论文发表

本文链接:https://www.wllwen.com/jingjilunwen/zhengzhijingjixuelunwen/2245238.html


Copyright(c)文论论文网All Rights Reserved | 网站地图 |

版权申明:资料由用户56066***提供,本站仅收录摘要或目录,作者需要删除请E-mail邮箱bigeng88@qq.com