中国电视剧产业发展中的政府行为研究

发布时间：2018-10-05 17:09

【摘要】：中国电视剧的创作生产有其独特性，，一部电视剧的创作、生产、播出过程，处处体现着中国政治、经济、文化等方面的特点。计划经济时期要求政府对电视剧行业进行全方位的管制，但随着社会主义市场经济的发展，政府的职能也随之发生着转变，将微观主体的经济活动交给市场调节，而强化为社会和民众提供公共服务的职能和角色。尤其是十八届三中全会通过的《决定》要求市场在资源配置中起决定性作用，但这并不意味着政府行为在电视剧产业发展中的退出，反而是要求政府在电视剧产业发展中强化和完善法治和服务职能。在新媒体高速发展的当下，电视剧行业也面临前所未有的挑战，不仅要求电视剧市场做出及时有效的调整，更要求政府在遵循“理论与实际相结合、历史与现实相关照、国内与国际相借鉴”的原则下，认清中国电视剧产业发展的现状，厘清其在电视剧产业发展中的地位和作用，归纳和总结其在中国电视剧产业发展史中的行为和现实局限，并结合国外电视剧产业发展中政府行为的有效经验，探索中国电视剧产业发展中政府行为的优化原则及优化路径，为中国电视剧产业的健康、可持续发展营造良性的宏观“生态环境”。
[Abstract]:The creation and production of Chinese TV series has its own uniqueness. The creation, production and broadcasting process of a TV play embody the characteristics of Chinese politics, economy and culture everywhere. During the planned economy period, the government was required to regulate the TV drama industry in all directions. However, with the development of the socialist market economy, the functions of the government also changed and the economic activities of the micro subjects were handed over to the market to regulate. And strengthen the function and role of providing public service to the society and the public. In particular, the "decision" adopted by the third Plenary session of the 18th CPC Central Committee requires the market to play a decisive role in the allocation of resources, but this does not mean that government behavior will withdraw from the development of the TV drama industry. Instead, the government is required to strengthen and improve the rule of law and service functions in the development of TV drama industry. With the rapid development of new media, the TV drama industry is facing unprecedented challenges. It not only requires the TV drama market to make timely and effective adjustments, but also requires the government to follow the "combination of theory and practice, historical and practical related photos." Under the principle of drawing lessons from domestic and international countries, we should recognize the present situation of the development of Chinese TV series industry, clarify its status and role in the development of TV series industry, sum up its behavior and practical limitations in the history of the development of Chinese TV series industry. Combining with the effective experience of government behavior in the development of foreign TV series industry, this paper explores the optimization principles and paths of government behavior in the development of Chinese TV play industry, so as to promote the health of the Chinese TV series industry. The sustainable development creates the benign macroscopic "ecological environment".
【学位授予单位】：长安大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G229.2-F

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