公共危机传播中国家动员策略研究

发布时间：2018-10-31 17:24

【摘要】：国家动员是以人民群众利益为宗旨、以法律制度为依据,以推动本国社会均衡、健康、可持续发展为目的,通过科学合理地整合社会各界资源,制定国家政策动员的过程。我国是一个有着深厚动员传统的国家,有力的国家动员既是我们应对外敌、客服困难的方式和手段,也是我国战胜公共危机的重要方法和途径。随着经济全球化趋势愈演愈烈,各国在享受现代文明成果的同时,公共危机也应运而生,然而,公共危机严重危害了社会的和谐安定和公众的人身和经济安全。因此,在公共危机传播中,构建国家动员体制,充分利用国家动员体制内外的各种资源规范公共危机信息的传播,维护社会公共秩序势在必行。本文将采取资料分析法、案例分析法以及政治学、社会学、管理学以及传播学相结合的跨学科分析法为研究方法来进行研究。第一章为绪论,第二章为理论分析以及公共危机传播中国家动员的重要性和必要性分析。第三章将国家动员体系进行主客体划分,并以2008年汶川地震危机、2010年大连输油管道爆炸危机、2011年温州动车追尾事故危机以及2014年昆明火车站暴恐危机为研究对象,以我国公共危机国家动员主客体的优势特征和不足之处为落脚点,对我国自社交化媒体时期以来的特大危机事件进行系统的梳理,构建一套以政府为动员主体、社会公众为国家动员客体、媒介为国家动员渠道的国家动员体系。第四章将基于上一章节中四则公共危机国家动员案例分析,来进一步分析总结社会化媒体时期以来,我国公共危机传播中国家动员策略存在的问题,并将从政治、经济、文化和心理因素着手剖析其问题存在的深层次原因。本文第五章将从国家动员三支主要力量——政府、媒体、公众角度着手,有针对性地提出相应的国家动员策略,并形成了一套完整、可行的公共危机传播中国家动员策略提案。希望通过本文的研究和分析,从理论视角和实际应用对我国公共危机传播中国家动员机制提供理论支撑和应用意义。
[Abstract]:National mobilization is the process of making national policy mobilization by integrating the resources of all walks of life scientifically and rationally, taking the interests of the people as the purpose, taking the legal system as the basis, promoting the balance, health and sustainable development of our own society. Our country is a country with deep mobilization tradition, the powerful national mobilization is not only the way and means to deal with the difficulties of foreign enemies and customer service, but also the important way to overcome the public crisis. With the increasing trend of economic globalization, countries enjoy the fruits of modern civilization at the same time, the public crisis came into being. However, the public crisis seriously endangers the social harmony and stability and public personal and economic security. Therefore, in the process of public crisis communication, it is imperative to construct a national mobilization system, make full use of various resources inside and outside the national mobilization system to standardize the dissemination of public crisis information and maintain social public order. This article will adopt the data analysis method, the case analysis method and the political science, the sociology, the management science and the communication science unifies the interdisciplinary analysis method as the research method carries on the research. The first chapter is the introduction, the second chapter is the theoretical analysis and the importance and necessity of national mobilization in the spread of public crisis. The third chapter divides the national mobilization system into the subject and object, and takes the Wenchuan earthquake crisis in 2008, the Dalian oil pipeline explosion crisis in 2010, the Wenzhou train crash crisis in 2011 and the Kunming railway station crisis in 2014 as the research objects. Based on the advantages and disadvantages of the mobilization of the subject and object in China's public crisis, this paper systematically combs the major crisis events in China since the period of social media, and constructs a set of government as the mobilization subject. The public is the object of national mobilization and the media is the national mobilization system of national mobilization channels. The fourth chapter will further analyze and summarize the problems existing in the national mobilization strategy in the dissemination of public crisis in China since the period of social media, based on the case study of the four public crisis mobilization cases in the previous chapter, and will further analyze and summarize the problems existing in the national mobilization strategy in the period of social media. Cultural and psychological factors began to analyze the underlying causes of its problems. In the fifth chapter, from the point of view of the government, the media and the public, the author will put forward the corresponding national mobilization strategy, and form a set of complete and feasible national mobilization strategy proposal in the public crisis communication. Through the research and analysis of this paper, the author hopes to provide theoretical support and practical significance for the national mobilization mechanism in the public crisis communication in China from the theoretical perspective and practical application.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G206

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