我国老年电视节目研究
发布时间：2018-11-05 12:01
【摘要】：中国的老龄化进程，与城市化、工业化以及经济发展程度是不同步的，老龄化社会会对国家的政治、经济、社会产生一定的影响。作为老年人接触率最高，最依赖的大众媒体中的电视媒体，有责任、有义务办好各类老年电视节目，更好地为老年人服务，推进和谐社会的建设。本文就以老年电视节目作为研究对象，运用了社会学，传播学，心理学等多种角度，将老年电视节目与经济、社会、文化、政治等进行了联系，以文献综述法，观察法，定性分析法为基本研究方法，对我国老年电视节目进行了研究。首先对我国的老年电视节目的历史沿革、现状与存在的问题、进行了了解与分析；然后从老龄化的社会背景、老龄问题与经济发展和社会稳定，老年电视节目的社会功能三方面探讨了创办老年电视节目的必要性和迫切性；最后提出了发展我国老年电视节目的策略，电视媒体、政府和广告商应该重视老年电视节目，，多方合作，共同制作出更好的更健康向上的老年电视节目。
[Abstract]:The aging process of China is out of step with the urbanization, industrialization and economic development. The aging society has a certain influence on the politics, economy and society of the country. As the TV media with the highest contact rate and the most dependent mass media, it has the responsibility and obligation to run all kinds of TV programs for the elderly, to better serve the elderly and to promote the construction of a harmonious society. In this paper, the elderly TV programs as the research object, using sociology, communication, psychology and other perspectives, the elderly TV programs and economic, social, cultural, political, and other aspects of the relationship, literature review method, observation method, The qualitative analysis method is the basic research method, has carried on the research to our country old age television program. First of all, the history, the current situation and the existing problems of the TV programs for the aged in our country have been understood and analyzed. Then it discusses the necessity and urgency of establishing TV programs for the elderly from three aspects: the social background of aging, the problem of aging and economic development and social stability, and the social function of TV programs for the elderly. Finally, the paper puts forward the strategy of developing TV programs for the elderly in our country. The TV media, government and advertisers should pay attention to the TV programs for the elderly and cooperate in various ways to produce better and healthier TV programs for the elderly.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G222
本文编号：2312024
[Abstract]:The aging process of China is out of step with the urbanization, industrialization and economic development. The aging society has a certain influence on the politics, economy and society of the country. As the TV media with the highest contact rate and the most dependent mass media, it has the responsibility and obligation to run all kinds of TV programs for the elderly, to better serve the elderly and to promote the construction of a harmonious society. In this paper, the elderly TV programs as the research object, using sociology, communication, psychology and other perspectives, the elderly TV programs and economic, social, cultural, political, and other aspects of the relationship, literature review method, observation method, The qualitative analysis method is the basic research method, has carried on the research to our country old age television program. First of all, the history, the current situation and the existing problems of the TV programs for the aged in our country have been understood and analyzed. Then it discusses the necessity and urgency of establishing TV programs for the elderly from three aspects: the social background of aging, the problem of aging and economic development and social stability, and the social function of TV programs for the elderly. Finally, the paper puts forward the strategy of developing TV programs for the elderly in our country. The TV media, government and advertisers should pay attention to the TV programs for the elderly and cooperate in various ways to produce better and healthier TV programs for the elderly.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G222
【参考文献】
相关期刊论文 前2条
1 王兰英;老年消费市场特征及企业营销策略选择[J];现代财经-天津财经学院学报;1999年08期
2 魏玉姬;蔡晓青;;我国老年电视节目发展背景及困境探析[J];文学教育(上);2013年09期
本文编号：2312024
本文链接：https://www.wllwen.com/jingjilunwen/zhengzhijingjixuelunwen/2312024.html
