郑州水工机械有限公司的转型发展战略
发布时间：2018-11-10 23:24
【摘要】：郑州水工机械有限公司原名郑州水工机械厂,成立于1955年,现隶属于水利部综合事业局新华水利控股集团公司,为部属大型骨干企业,专业从事国家水电、火电、城市建设等重大工程项目中机械制造,金属结构和永久设备等领域的制造与安装。随着我国政治经济的改革开放逐步进入深水区,国际金融危机影响长久不散,尤其是党十八大将“生态文明建设”提高到战略高度,国家进行宏观经济转型,经济发展放缓,银行紧缩银根,水电市场萎缩,价格畸低,恶意竞争激烈。在这样社会大背景之下,郑州水工机械有限公司经营遇到了前所未有的困难,经济环境的多变和市场竞争的加剧促使郑州水工必须重新进行战略定位。该文分析了郑州水工内外部环境因素和企业优劣势所在,探讨了郑州水工公司的未来发展前景；在基于企业现实可行性的基础上提出了企业的转型发展战略；重点突出研究了为保证企业转型发展战略目标顺利实现,郑州水工公司所应采取的策略与措施保障。该文作者作为此公司一位管理工作者,对企业实际有较为深刻的了解,结合郑州大学两年努力所学,其研究成果可为郑州水工发展十字路口的方向确定和公司决策层转型发展战略的明确提供有益的借鉴,具有现实的意义和价值,文中不成熟之处请大家批评指正。
[Abstract]:Zhengzhou hydraulic Machinery Co., Ltd., formerly known as Zhengzhou hydraulic Machinery Factory, was established in 1955. It is now attached to Xinhua Water Conservancy holding Group Company, Ministry of Water Resources General Affairs Bureau. It is a large backbone enterprise, specializing in national hydropower and thermal power, Manufacturing and installation of machinery, metal structures and permanent equipment in major engineering projects such as urban construction. With China's political and economic reform and opening up gradually entering deep water areas, the impact of the international financial crisis has persisted for a long time. In particular, the 18th National Congress of the Communist Party of China has raised "ecological civilization construction" to a strategic height, and the country is undergoing macroeconomic transformation and economic development is slowing down. The bank tightens money, hydropower market shrinks, price is abnormally low, malicious competition is fierce. In such a social background, Zhengzhou hydraulic Machinery Co., Ltd. has encountered unprecedented difficulties in its operation. The changing economic environment and the intensification of market competition have prompted Zhengzhou hydraulic Engineering to re-position its strategy. This paper analyzes the internal and external environmental factors of Zhengzhou hydraulic engineering and the advantages and disadvantages of the enterprises, probes into the future development prospects of Zhengzhou hydraulic engineering company, and puts forward the transformation and development strategy of the enterprises on the basis of the practical feasibility of the enterprises. In order to ensure the successful realization of the strategic goal of enterprise transformation and development, the strategies and measures that should be adopted by Zhengzhou hydraulic Engineering Company are emphatically studied. As a management worker of the company, the author has a deeper understanding of the actual situation of the enterprise, combining with the two years' hard work of Zhengzhou University. The research results can provide a useful reference for the determination of the direction of Zhengzhou hydraulic development crossroads and the clear strategy of the transformation and development of the company's decision-making level, and have practical significance and value. In this paper, we are invited to criticize and correct the immaturity.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.4;F272
本文编号：2323866
[Abstract]:Zhengzhou hydraulic Machinery Co., Ltd., formerly known as Zhengzhou hydraulic Machinery Factory, was established in 1955. It is now attached to Xinhua Water Conservancy holding Group Company, Ministry of Water Resources General Affairs Bureau. It is a large backbone enterprise, specializing in national hydropower and thermal power, Manufacturing and installation of machinery, metal structures and permanent equipment in major engineering projects such as urban construction. With China's political and economic reform and opening up gradually entering deep water areas, the impact of the international financial crisis has persisted for a long time. In particular, the 18th National Congress of the Communist Party of China has raised "ecological civilization construction" to a strategic height, and the country is undergoing macroeconomic transformation and economic development is slowing down. The bank tightens money, hydropower market shrinks, price is abnormally low, malicious competition is fierce. In such a social background, Zhengzhou hydraulic Machinery Co., Ltd. has encountered unprecedented difficulties in its operation. The changing economic environment and the intensification of market competition have prompted Zhengzhou hydraulic Engineering to re-position its strategy. This paper analyzes the internal and external environmental factors of Zhengzhou hydraulic engineering and the advantages and disadvantages of the enterprises, probes into the future development prospects of Zhengzhou hydraulic engineering company, and puts forward the transformation and development strategy of the enterprises on the basis of the practical feasibility of the enterprises. In order to ensure the successful realization of the strategic goal of enterprise transformation and development, the strategies and measures that should be adopted by Zhengzhou hydraulic Engineering Company are emphatically studied. As a management worker of the company, the author has a deeper understanding of the actual situation of the enterprise, combining with the two years' hard work of Zhengzhou University. The research results can provide a useful reference for the determination of the direction of Zhengzhou hydraulic development crossroads and the clear strategy of the transformation and development of the company's decision-making level, and have practical significance and value. In this paper, we are invited to criticize and correct the immaturity.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.4;F272
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