甘肃地质工程有限公司发展战略研究

发布时间：2018-11-18 08:09

【摘要】：甘肃地质工程有限公司是甘肃省地质矿产勘查开发局直属的综合性勘查施工企业。公司在国内外承担了一批有影响的工程,取得了良好的经济和社会效益。随着近几年国家政策以及经济模式的改变,公司将站在新的历史起点,继承和发扬地矿系统的优良传统,建设优秀企业文化,维护企业良好形象,促进企业转型跨越发展。但是,由于国内外地质工程业市场竞争日趋激烈,地质工程市场国际化进程明显加快,面临的竞争对手和更加强大,在加之组织结构单一、观念创新不够、管理较为粗放、专业人才流失、资金积累薄弱等问题,地质工程勘查取得利润越来越低。公司在国外市场快速发展的同时也面临着极大的竞争压力。本文以甘肃地质工程有限公司为研究对象,运用战略分析方法对该公司的发展现状、经营模式以及市场环境进行综合分析和研究。通过采用PEST分析法对企业的政治、经济、文化和技术环境进行系统分析,并结合SW0T分析法,对工程公司的外部环境和内部现状进行研究,通过整合全局工勘资源、建立集团公司、继续稳固国内市场、拓展国外业务、开拓技术新领域等方面提出发展战略,从加强内部制度管理,调整人员结构、加强财务管理和信息化管理等方面保障战略措施的实施,从而促进企业发展。
[Abstract]:Gansu Geological Engineering Co., Ltd. is a comprehensive exploration and construction enterprise directly under the Bureau of Geological and Mineral Exploration and Development of Gansu Province. The company has undertaken a number of influential projects at home and abroad, and achieved good economic and social benefits. With the change of national policy and economic model in recent years, the company will stand at a new historical starting point, inherit and carry forward the fine tradition of geological and mining system, build excellent enterprise culture, maintain good image of enterprise, and promote enterprise transformation and leapfrogging development. However, due to the increasingly fierce competition in the geological engineering market at home and abroad, the process of internationalization of the geological engineering market is obviously accelerated, the competition is faced with more powerful competitors, and in addition, the organizational structure is single, the concept is not innovative enough, and the management is relatively extensive. Professional brain drain, weak accumulation of funds and other problems, geological engineering exploration profits are getting lower and lower. At the same time, the company is facing great competitive pressure while developing rapidly in foreign markets. In this paper, Gansu Geological Engineering Co., Ltd. is taken as the research object, the development status, business model and market environment of Gansu Geological Engineering Co., Ltd. are comprehensively analyzed and studied by the method of strategic analysis. Through the systematic analysis of the political, economic, cultural and technological environment of the enterprise by using the PEST analysis method, and combining with the SW0T analysis method, the external environment and the internal situation of the engineering company are studied, and the overall engineering and prospecting resources are integrated. To set up a group company, to continue to stabilize the domestic market, to expand foreign business, to open up new fields of technology, and to put forward a development strategy, so as to strengthen internal system management and adjust the personnel structure, Strengthen financial management and information management to ensure the implementation of strategic measures to promote the development of enterprises.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.1;F272

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