ULIC人寿保险公司发展战略研究

发布时间：2019-03-31 19:51

【摘要】：保险业是我国的朝阳产业,是金融业的一部分,对我国的经济建设和社会和谐稳定起着至关重要的作用。保险业在我国发展十分迅速,良好稳定的政治经济环境以及国家政策,法律法规的不断完善,为保险行业的发展提供了良好的发展环境。大数据、云计算和移动互联技术的不断发展,为保险业的发展起了巨大的推动作用。人民生活水平的不断提高,保险观念的不断增强,为保险业的发展提供了巨大的市场。然而,我国的保险业发展很不均衡。在此形势下,ULIC人寿保险公司作为中小型保险公司的代表,采取何种发展战略是文章研究的方向所在。文章以战略管理理论为基础,综合分析宏观环境、行业环境以及公司内部环境。对于ULIC公司所面临的外部环境,文章主要从公司所面临的宏观环境、行业环境进行了分析,着重分析了政治法律环境、经济环境、社会环境、技术环节、等方面给公司发展带来的机遇,对于公司的内部条件,主要分析了在人力资源、财力资源、产品研究开发以及营销能力等方面的优势和劣势,利用SWOT分析法刘ULIC公司面临的机遇、挑战、优势、劣势进行分析,通过对几种可选择战略的比较,提出了ULIC公司应选择差异化战略参与市场竞争,以实现建设综合金融集团的目标。为实现战略发展目标,ULIC人寿保险公司从产品、服务、营销渠道、人员、品牌实行差异化,并应采取相应的保障措施：一是战略导向的资源整合与组织优化；二是全过程的战略控制系统强化,三是以客户为中心的服务体系完善,四是需求导向的产品与营销创新。
[Abstract]:Insurance is a rising industry and a part of financial industry in China. It plays an important role in the economic construction and social harmony and stability of our country. The development of insurance industry in China is very rapid, a good and stable political and economic environment, as well as national policies, laws and regulations continue to improve, for the development of insurance industry provides a good environment for the development of development. Big data, cloud computing and the continuous development of mobile Internet technology, for the development of insurance industry has played a huge role. The continuous improvement of people's living standard and insurance concept provide a huge market for the development of insurance industry. However, the development of China's insurance industry is very uneven. In this situation, ULIC Life Insurance Company as the representative of small and medium-sized insurance companies, what kind of development strategy is the research direction of the article. Based on the theory of strategic management, this paper comprehensively analyzes the macro-environment, industry environment and internal environment of the company. For the external environment faced by ULIC Company, this paper analyzes the macro-environment and industry environment, especially the political and legal environment, economic environment, social environment, technical link, and analyzes the environment of politics and law, the environment of economy, the environment of society, the link of technology, and so on. As to the internal conditions of the company, it mainly analyzes the advantages and disadvantages of human resources, financial resources, product research and development, marketing ability and so on. By means of SWOT analysis, the opportunities, challenges, advantages and disadvantages of Liu ULIC Company are analyzed. Through the comparison of several alternative strategies, the paper puts forward that ULIC Company should choose differentiation strategy to participate in the market competition, and puts forward that the company should choose the differentiation strategy to participate in the market competition. In order to achieve the goal of building a comprehensive financial group. In order to achieve the strategic development goal, ULIC Life Insurance Company from the product, service, marketing channels, personnel, brand differentiation, and should take the corresponding safeguard measures: first, strategic-oriented resource integration and organizational optimization; The second is the strengthening of the strategic control system in the whole process, the third is the perfection of the customer-centered service system, and the fourth is the demand-oriented product and marketing innovation.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F842.3;F272

【参考文献】