从online到on-cloud:在线精准广告投放的社会学批判
发布时间：2019-04-25 12:58
【摘要】：在线精准广告投放作为一种新媒体广告形式,能够根据网络使用痕迹区分消费者兴趣爱好、实际需求、态度倾向等,其传播效果显而易见。伴随云概念与技术的成熟,在线精准广告投放有了更为全面、准确的数据分析基础。本文从公共领域构建的视角分析了个人隐私的保护问题,从文化研究视角分析了消费主义的利弊问题,从传播政治经济学角度分析了良性社会政治经济文化体系的构建问题,以期实现商业逻辑与文化逻辑的平衡。
[Abstract]:As a new form of media advertising, online accurate advertising can distinguish consumers' interests, actual needs, attitudes and so on according to the traces of network use, and its spread effect is obvious. With the maturity of cloud concept and technology, online accurate advertising has a more comprehensive and accurate data analysis basis. This paper analyzes the protection of personal privacy from the perspective of public domain construction, the pros and cons of consumerism from the perspective of cultural research, and the construction of a benign social, political, economic and cultural system from the perspective of communication political economics. In order to achieve the balance between business logic and cultural logic.
【作者单位】： 西安工业大学;
【分类号】：F724.6;F713.8
，
本文编号：2465114
[Abstract]:As a new form of media advertising, online accurate advertising can distinguish consumers' interests, actual needs, attitudes and so on according to the traces of network use, and its spread effect is obvious. With the maturity of cloud concept and technology, online accurate advertising has a more comprehensive and accurate data analysis basis. This paper analyzes the protection of personal privacy from the perspective of public domain construction, the pros and cons of consumerism from the perspective of cultural research, and the construction of a benign social, political, economic and cultural system from the perspective of communication political economics. In order to achieve the balance between business logic and cultural logic.
【作者单位】： 西安工业大学;
【分类号】：F724.6;F713.8
，
本文编号：2465114
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