基于贸易地理角度的世界奢侈品研究

发布时间：2018-01-12 20:35

本文关键词：基于贸易地理角度的世界奢侈品研究　出处：《山西师范大学》2013年硕士论文　论文类型：学位论文

【摘要】：奢侈品古已有之，代表着人们对最美好事物和高端心理享受的向往与追求，但最初只为贵族享有。随着人类社会与经济的发展，有更多的国家在生产奢侈品，有越来越多的人在消费奢侈品。今天的奢侈品已经步入了产业化生产之路，地区间产品门类、风格以及优势的差异促使世界奢侈品贸易迅速发展，2011年全球奢侈品市场规模已逾2000亿美元。在新的经济环境背景之下，传统的奢侈品消费市场进入稳定成熟期，奢侈品消费额处于相对平稳的态势，而以中国为代表的新兴经济体国家对奢侈品的消费渐显旺盛，2011年中国境内消费额达到126亿美元，成为全球第二大奢侈品消费市场，韩国、中东、俄罗斯、巴西等国和地区近年奢侈品消费额均呈现较快增长。世界奢侈品贸易格局正在发生着新的变化。虽然奢侈品已历经了数百年的发展，但由于奢侈品本身所具有的特质性和宽泛性，其定义与概念在学术界尚未有统一的定论。民众对奢侈品的理解同样是褒贬不一，主要的观点是认为奢侈品代表的高端消费和提倡尊崇享受的气息与我国传统文化中强调节俭朴素的价值观是存在冲突的，同时奢侈品消费有悖于共同富裕和节约型社会的理念，对奢侈品消费及其产业发展持反对态度。另外，目前中国奢侈品贸易长期处于逆差，这与我国全球第二的奢侈品消费市场地位是不相符的。而且，国内关于奢侈品贸易的研究少之又少，严重滞后于市场的发展。鉴于此，本文首先在综合前人研究基础之上，考虑了时效因素，尝试性的对奢侈品提出一个新的定义。其次，运用比较法、分类法、分析和综合法等方法论对世界范围内奢侈品生产消费的地域分布、地区差异、格局现状进行分析，着重于地理因素所产生的影响，提出了奢侈品生产和消费领域的“核心—外围—边缘”结构。追溯其生产消费地理格局的变迁，并对世界奢侈品贸易的发展历程及趋势进行探讨，发现旺盛的消费需求和发达的社会生产力是世界奢侈品贸易中心转移的动力机制，促使其向经济环境繁荣、政治环境稳定的地区转移。最后，在综合以上研究的基础上，结合中国实际，提出我国奢侈品贸易及产业发展的相关对策：一是要转变观念，正确认识奢侈品及其发展带来的积极影响；二是运用政策手段，，规范进口市场，拉动境内消费；三是鼓励中国商人入股或购买国际知名奢侈品牌，利用民族文化特色，打造本土奢侈品牌，实施“走出去”战略；四是要重视并加紧相关专业人才的培养。
[Abstract]:Luxury has existed in ancient times, representing the people of the best things and high-end psychological enjoyment of the yearning and pursuit, but initially only for the aristocrat. With the development of human society and economy, there are more countries in the production of luxury goods. There are more and more people consuming luxury goods. Today, luxury goods have entered the road of industrial production. The differences of product categories, styles and advantages between regions promote the rapid development of luxury goods trade in the world. In 2011, the scale of the global luxury market has exceeded US $200 billion. Under the new economic environment, the traditional luxury consumption market has entered a stable and mature period, and the consumption of luxury goods is in a relatively stable situation. The emerging economies represented by China are spending more and more on luxury goods. In 2011, China's domestic consumption reached US $12.6 billion, becoming the second largest luxury consumption market in the world, South Korea and the Middle East. Russia, Brazil and other countries and regions have seen rapid growth in luxury consumption in recent years, and the pattern of world luxury goods trade is undergoing new changes. Although luxury has gone through hundreds of years of development, but due to the luxury itself has the idiosyncratic and broad nature. Its definition and concept in the academic community has not yet a unified conclusion. People's understanding of luxury goods is also mixed. The main point of view is that luxury represents high-end consumption and promote the atmosphere of respect for enjoyment and the traditional culture of our country emphasizes the values of frugality and simplicity is in conflict. At the same time, luxury consumption is contrary to the concept of common prosperity and economizing society, and it is opposed to luxury consumption and its industrial development. In addition, China's luxury goods trade has been in deficit for a long time. This is not in line with the status of the second luxury consumption market in the world. Moreover, the domestic research on luxury goods trade is very rare and lags behind the development of the market seriously. In this paper, based on the previous studies, we consider the time-effect factor, and try to put forward a new definition of luxury goods. Secondly, we use the comparative method and classification method. This paper analyzes the regional distribution, regional differences and current situation of luxury goods production and consumption in the world with the methodology of analysis and synthesis, focusing on the influence of geographical factors. This paper puts forward the "core-periphery-edge" structure in the field of luxury goods production and consumption, traces the changes of its geographical pattern of production and consumption, and probes into the development course and trend of the world luxury goods trade. It is found that strong consumption demand and developed social productivity are the motive mechanism of the transfer of the world luxury goods trade center, and promote its transfer to the region where the economic environment is prosperous and the political environment is stable. Finally. On the basis of synthesizing the above research and combining with the reality of China, this paper puts forward the relevant countermeasures of China's luxury goods trade and industrial development: first, we should change our concepts and correctly understand the positive impact of luxury goods and their development; Second, the use of policy means to regulate the import market and stimulate domestic consumption; The third is to encourage Chinese businessmen to invest in or buy international famous luxury brands, make use of national cultural characteristics, create local luxury brands, and implement the "going out" strategy; Fourth, we should pay attention to and intensify the training of relevant professionals.
【学位授予单位】：山西师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F119.9;F713.5

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