中国城乡居民消费行为演变及消费“示范效应”研究

发布时间：2018-11-26 19:40

【摘要】：近年来,投资和出口接连受阻,尤其是美国金融危机以来,拓展消费渠道、增大内需更是成为拉动我国经济增长的主动力。以往研究多是将城镇和农村作为单独的市场,分别探析城乡居民的消费行为,或将二者进行简单对比,忽略了二者之间可能存在的联动关系。随着经济发展,居民收入不断增长,城乡二元化格局被打破,农村居民消费不仅取决于其自身的特征变量,还越来越多的受到城镇居民消费行为的“示范”影响。本文拟在假设存在城乡“示范效应”的基础上,对城乡居民消费演化过程进行定性和定量分析,探析城镇居民消费对农村居民消费的拉动作用主要体现在哪些具体方面以及作用的大小、方向。这对于引导农村居民进行理性消费、缩小城乡消费差距、推动城乡一体化建设具有重要意义。本文共分为五章。第一章前言。主要指出选题的背景、意义和创新点,并对研究思路和文章框架作简要说明。第二章相关消费理论回顾及文献综述。对借鉴的国内外消费理论研究进行整合。第三章中国城乡居民消费情况演变及差异分析。先是对城乡居民消费水平、消费结构等进行综合对比,观测其演化过程中的规律；然后将城乡居民按收入高低分组,并把城镇居民各层消费划分为两个阶段分别与农村各层进行对比,力图在排除收入因素的干扰下说明城乡居民消费示范效应的存在。第四章基于城镇消费“示范效应”的农村消费模型分析。将城乡各项消费占各自收入的比重差作为城镇对农村消费示范性的度量值纳入模型,然后运用1992-2011年统计数据进行实证检验,结果发现城镇居民消费对农村的示范作用主要体现在居住、交通通讯和文教娱乐上。第五章示促进农村理性消费的对策建议。指出示范效应的“双重影响”,并针对研究结论提出促进农村居民理性消费、推动城乡经济联动发展的几条对策建议。本文的主要创新点在于构建农村居民消费模型时,考虑了城镇消费的示范拉动作用,并将这种示范影响细化到每个消费项目上,从而更有利于进行具体的消费路径优化选择。
[Abstract]:In recent years, investment and export have been blocked one after another, especially since the financial crisis in the United States, expanding consumption channels and increasing domestic demand have become the main driving force to stimulate China's economic growth. In the past, most of the studies focused on the urban and rural areas as a separate market, respectively to explore the consumption behavior of urban and rural residents, or simply contrast the two, ignoring the possible linkage between the two relations. With the development of economy, the income of residents is increasing, and the pattern of urban-rural dualization has been broken. The consumption of rural residents not only depends on their own characteristic variables, but also is more and more influenced by the "demonstration" of the consumption behavior of urban residents. On the basis of supposing the existence of "demonstration effect" in urban and rural areas, this paper intends to qualitatively and quantitatively analyze the evolution process of urban and rural residents' consumption. This paper probes into the pulling effect of urban residents' consumption on rural residents' consumption, which is embodied in the specific aspects, the size and direction of the function. This is of great significance to guide rural residents to rational consumption, narrow the gap between urban and rural consumption, and promote the construction of urban-rural integration. This paper is divided into five chapters. The first chapter preface. This paper mainly points out the background, significance and innovation of the topic, and gives a brief explanation of the research ideas and the framework of the article. The second chapter reviews the related consumption theory and literature review. Integration of domestic and foreign consumption theory research. The third chapter analyzes the evolution and difference of the consumption of Chinese urban and rural residents. First, the consumption level of urban and rural residents, consumption structure and other comprehensive comparison, observe its evolution in the process of law; Then the urban and rural residents are grouped according to their income, and the urban residents' consumption is divided into two stages, which are compared with each other in rural areas respectively, in order to explain the existence of the demonstration effect of urban and rural residents' consumption under the exclusion of the interference of income factors. Chapter four analyzes the rural consumption model based on the demonstration effect of urban consumption. Taking the proportion difference of urban and rural consumption as the model of urban and rural consumption, then using the statistical data from 1992 to 2011 to carry out empirical test. The results show that the demonstration effect of urban residents' consumption on rural areas is mainly embodied in residential, communication, cultural and educational entertainment. Chapter five shows the countermeasures and suggestions to promote rational consumption in rural areas. This paper points out the "double influence" of the demonstration effect, and puts forward some countermeasures and suggestions to promote the rational consumption of rural residents and promote the development of urban and rural economy. The main innovation of this paper is to construct the consumption model of rural residents, consider the role of urban consumption demonstration pull, and this demonstration impact on each consumption items, thus more conducive to the optimization of specific consumption path selection.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F126.1

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