小型道路客运A企业发展战略研究

发布时间：2018-03-21 22:06

本文选题：道路客运　切入点：战略　出处：《昆明理工大学》2017年硕士论文　论文类型：学位论文

【摘要】：在新的社会环境下,各行各业的竞争都非常激烈,那么,在这种生存环境下,企业如何才能够健康发展,是每个企业首要考虑的问题。对于小型道路客运企业来说,这种竞争压力尤为明显。小型道路客运企业若想保持自身的竞争优势,在恶劣的环境下长远的发展,就必须要制定符合企业自身发展的战略方法。本课题的研究重点就在于运用战略管理手段,基于对小型客运A企业的发展状况分析和研究,确定A企业今后的发展方向、发展目标,并制定出适合A企业未来长远、平稳、健康发展的战略规划。首先,根据A企业所处的外在环境状况,采用PEST分析法和五力模型分析法,分析A企业目前发展所面临的机遇和挑战;其次,对A企业过去的发展路程以及现在的发展状况做了深入的了解,从企业的人力资源、财务资源、物质与技术等方面入手,分析出A企业内在的优势和劣势,接着,绘制SWOT矩阵,通过对A企业的内外部环境的具体分析,确定A企业应该选择利用外部机遇,以弥补内在缺陷的W0战略方向,并从多业务协同发展、经营管理、品牌价值等方面,制定企业的发展目标,最后,对战略的实施从内涵化深度发展、集团化与多元化发展、现代化企业管理、品牌与文化建设四个方面提出相关建议。在对A企业的探究中,根据所确定的战略方向,文章对A企业的发展目标,从拓展业务、引入战略合作伙伴、集团化多元化发展方式等各个方面,制定了A企业未来的发展战略,并研究出了适合A企业自身发展的战略规划以及A企业在实施这些战略规划的过程中所需的条件。本课题的研究致力于让A企业从之前老旧的管理制度和管理理念中走出来,迈开停滞不前的脚步,勇于拓展新的道路,企业的产品向多元化延伸,运用先进的理念和方法来经营企业,使A企业可以发展成为一个具有竞争优势的企业。
[Abstract]:In the new social environment, the competition in all kinds of industries is very fierce, so, in this kind of living environment, how can the enterprise develop healthily is the first question that every enterprise considers. For the small road passenger transport enterprise, This kind of competition pressure is especially obvious. If small road passenger transport enterprises want to maintain their own competitive advantage, they will develop in a bad environment for a long time. It is necessary to formulate a strategic method that conforms to the development of the enterprise itself. The research emphasis of this subject is to use strategic management means, based on the analysis and study of the development situation of small passenger transport A enterprise, to determine the future development direction of enterprise A. First, according to the external environment situation of enterprise A, we adopt PEST analysis method and five-force model analysis method. This paper analyzes the opportunities and challenges faced by the development of enterprise A at present. Secondly, it makes a deep understanding of the past development path and the current development situation of enterprise A, starting with the human resources, financial resources, material and technology of the enterprise. This paper analyzes the internal strengths and weaknesses of enterprise A, then draws the SWOT matrix, through the specific analysis of the internal and external environment of enterprise A, determines that enterprise A should choose to make use of external opportunities to make up for the inherent defects of the W0 strategic direction. And from the multi-business coordinated development, management, brand value and other aspects, to formulate the development goals of enterprises, finally, the implementation of the strategy from the connotation of the depth of development, collectivization and diversification of development, modern enterprise management, In the exploration of enterprise A, according to the determined strategic direction, the article introduces strategic partners to the development goal of enterprise A. In various aspects, such as the diversified development mode of collectivization, the future development strategy of Enterprise A has been formulated. It also studies the strategic planning suitable for the development of enterprise A and the conditions needed in the process of implementing these strategic plans. The research of this topic is devoted to making enterprise A walk out of the old management system and management concept. With the pace of stagnation, the courage to expand the new road, the products of the enterprise to the diversification of the extension, the use of advanced ideas and methods to manage the enterprise, so that A enterprise can develop into a competitive advantage of the enterprise.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F542.6;F272

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