居民定制公交出行意愿影响机理研究

发布时间：2018-07-11 21:07

本文选题：定制公交 + 出行意愿　；参考：《昆明理工大学》2017年硕士论文

【摘要】：基于发展多元化公共交通的交通模式与交通需求管理理念,近年来国内一些城市相继推出了定制公交,定制公交本质上是以个人的出行需求为前提而提供的公交服务,应从个体的经济、生理、心理特征因素等角度出发,将个体社会经济属性、定制公交出行特性及主观态度等因素进行关联性分析,进一步研究居民定制公交出行意愿受各因素的影响程度,从而针对各因素的关键程度采取应对措施,有效的引导居民从小汽车的交通方式转变为该新型的公共交通方式来缓解城市交通拥堵。首先从定制公交的运营现状、服务特征、需求特征等方面进行分析,初步探究定制公交出行意愿的影响因素;其次,对计划行为理论的各个变量,理论模型与结构方程模型的变量、参数、拟合指数等方面进行阐述,并根据相关理论基础、文献探讨确定影响定制公交出行意愿的潜在变量及变量之间的影响关系;然后,确定各潜在变量的观察变量及其具体问项,再进行问卷设计与调查结果分析;最后运用AMOS软件建立与评价模型,并分析定制公交出行意愿影响机理。结果表明,个体社会经济属性与定制公交出行意愿具有最显著相关性,其中年龄、收入、是否拥有小汽车对定制公交出行意愿有显著影响;定制公交出行特征属性对定制公交出行意愿具有显著影响,居民对定制公交票价最为敏感,其次对步行至定制公交站点时间也较为重视,网络订购方式最不显著;主观规范对居民定制公交出行意愿的影响最小;主观规范对知觉行为控制具有正向显著影响,表明如果身边的家人、朋友或者同事选择定制公交出行,那么个人对定制公交知觉行为控制就越强,即感知到的乘坐定制公交遇到的障碍越小。
[Abstract]:Based on the development of diversified public transport modes and the concept of traffic demand management, in recent years, some cities in China have introduced custom-made public transport, which is essentially a public transport service provided on the premise of personal travel demand. From the point of view of individual economic, physiological and psychological characteristics, the factors such as individual social and economic attributes, custom-made public transport travel characteristics and subjective attitude should be analyzed. Further study residents' willingness to customize public transportation by the impact of various factors, so as to take measures against the key level of each factor, Effectively guide the residents from the car traffic mode to the new public transport mode to alleviate urban traffic congestion. First of all, from the operational status of customized public transport, service characteristics, demand characteristics and other aspects of analysis, preliminary exploration of customized public transport travel willingness factors; secondly, the planning behavior theory of the various variables, The variables, parameters and fitting indices of the theoretical model and the structural equation model are expounded, and according to the relevant theoretical basis, the paper discusses the potential variables and the relationship between the variables that affect the public transport willingness. The observation variables of each potential variable and their specific questions are determined, and then the questionnaire design and the analysis of the results are carried out. Finally, the Amos software is used to establish and evaluate the model and analyze the influence mechanism of customized bus travel intention. The results show that individual social and economic attributes have the most significant correlation with custom-made bus travel willingness, in which age, income, car ownership have a significant impact on custom-made bus travel willingness; The characteristic attribute of customized public transportation has a significant impact on the willingness of customized public transport, residents are most sensitive to customized bus fare, followed by the time of walking to the customized bus stop is also more important, the network ordering mode is the least significant; Subjective norms have the least influence on residents' willingness to make public transport trips, while subjective norms have a positive and significant effect on perceived behavior control, indicating that if family, friends or colleagues around them choose custom bus trips, Then the stronger the personal control of customized public transport perception behavior, that is, the less obstacles encountered by the perceived travel of customized public transport.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：U491.17

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