天津港集团汽车业务国际化战略研究

发布时间：2018-12-25 09:03

【摘要】：近年来,乘着“一带一路”倡议的东风,我国企业纷纷尝试“走出去”战略,特别是交通、港口、物流等基础设施领域,国际化战略迎来了前所未有的发展机遇。港口作为交通运输的集结点和枢纽,在国际贸易和物流中扮演了重要的节点和平台作用,天津港作为中国北方航运中心,面对绝佳的历史机遇,其运营商天津港集团应尽快将国际化战略提上日程,提升企业的综合竞争力。本文首先由中国企业国际化背景开始介绍,引出全文的研究意义;第二章介绍企业国际化相关理论,并着重描述了笔者对国际化相关意义的研究结果;第三章以案例分析的形式对港口行业和港口汽车业务进行了全面分析,先介绍了不同特点,各具代表性的四个知名港口运营商的成功经验,并引入了反面案例,进而总结经验,摸索天津港集团国际化战略实施的方向,并对天津港集团国际化战略业务进行了选择,指出汽车业务可以作为天津港集团国际化战略的“核心业务”,然后又根据不同发展模式,对现有成功的跨国、跨地区运营的港口汽车业务运营商进行剖析;文章同时利用对比分析、SWOT等方法对天津港集团汽车业务国际化战略的环境进行了分析和研究。最后笔者基于天津港集团自身国际化程度、汽车业务运营能力、市场基本形势等方面,对天津港集团汽车业务国际化战略进行了总体制定,以不同角度、多种方式,不同阶段设计了天津港集团汽车业务国际化战略的发展方式方法,并介绍了预期目标,并在文章末尾提出了国际化战略的保障措施。
[Abstract]:In recent years, taking advantage of the "Belt and Road" initiative, Chinese enterprises have tried to "go out" strategy, especially in the field of transportation, port, logistics and other infrastructure, internationalization strategy ushered in unprecedented opportunities for development. As the assembly point and hub of transportation, port plays an important role in international trade and logistics. As a shipping center in northern China, Tianjin Port is faced with an excellent historical opportunity. Its operator Tianjin Port Group should put the internationalization strategy on the agenda as soon as possible to enhance the comprehensive competitiveness of enterprises. Firstly, this paper introduces the background of internationalization of Chinese enterprises, which leads to the significance of the research. Chapter two introduces the theory of internationalization of enterprises, and emphatically describes the results of the research on the significance of internationalization. The third chapter makes a comprehensive analysis of port industry and port automobile business in the form of case study, first introduces the successful experience of four famous port operators with different characteristics and each representative, and introduces the negative case, and then summarizes the experience. This paper tries to find out the direction of the implementation of Tianjin Port Group's internationalization strategy, and chooses the international strategic business of Tianjin Port Group, and points out that automobile business can be regarded as the "core business" of Tianjin Port Group's internationalization strategy. Then according to different development models, the existing successful transnational, cross-regional port car business operators are analyzed. At the same time, the paper analyzes and studies the environment of Tianjin Port Group's automobile business internationalization strategy by means of comparative analysis, SWOT and so on. Finally, based on the internationalization degree of Tianjin Port Group, the operation ability of automobile business, the basic market situation and so on, the author formulates the internationalization strategy of Tianjin Port Group automobile business in different angles and in various ways. This paper designs the way and method of the internationalization strategy of Tianjin Port Group automobile business in different stages, introduces the expected objectives, and puts forward the safeguard measures of the internationalization strategy at the end of the article.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.471;F552.6

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