中山市东凤镇小家电产业发展战略研究
发布时间：2018-08-08 17:41
【摘要】：随着现代市场竞争程度的加剧,一个区域的企业要在市场当中获得竞争优势,不能靠自身的单打独斗,必须要发挥区域整个产业的协同作用。因此从这个角度来看,区域经济的发展对当地各个企业的发展起着至关重要的作用。同时,全球产业链的发展,以及价值链和供应链等概念的出现,使得我们开始重新认识区域经济。区域经济的发展能够帮助企业拓展价值链,提升企业供应链的效率,从而提升区域内企业的竞争能力。中山市东凤镇是整个中山市小家电的区域中心和产业中心,这个区域截止到2012年末,有民营企业9033家,规模以上工业企业达154家,超亿元企业31家。这些数字显示中山市东凤镇小家电产业发展势头非常迅猛。在这种情况下,研究中山市东凤镇小家电产业发展能够更好的推动产业的发展以及区域经济的发展,具有很强的现实意义。本文以小家电产业发展为背景,运用SWOT分析、波特五力分析、波特钻石模型等方法,通过对东凤镇小家电产业发展的外部宏观环境、产业竞争环境以及内部发展环境的剖析,重点分析东凤镇小家电产业发展所面临的供应商、购买者、潜在竞争者、替代品、行业竞争者等因素的影响,总结出东凤镇小家电产业发展在产业配套、人力资源、政策环境、市场需求等方面的机遇与优势,在资金短缺、融资困难、创新能力不足、品牌实力较弱、原材料价格攀升等方面的劣势和挑战;最后提出中山市东凤镇提升小家电产业竞争力和推动区域经济的发展战略。论文研究指出,中山市东凤镇应以“打造产业集群,提高产业集群竞争力”为目标,通过加快产业集群的层次升级、做好产业集群的服务管理、提高产业集群的创新能力、积极实施全球化战略等策略来提升中山市东凤镇小家电产业竞争力。通过本论文研究,以期能够为相关政府和企业在制定发展战略上提供一定的参考价值。
[Abstract]:With the aggravation of the competition degree of modern market, if a regional enterprise wants to gain the competitive advantage in the market, it can't rely on its own single fight, it must give play to the synergy of the whole industry of the region. Therefore, from this point of view, the development of regional economy plays a vital role in the development of local enterprises. At the same time, with the development of global industrial chain and the emergence of the concepts of value chain and supply chain, we begin to understand the regional economy again. The development of regional economy can help enterprises to expand the value chain, improve the efficiency of supply chain, and thus enhance the competitiveness of enterprises in the region. Dongfeng Town in Zhongshan City is the regional center and industrial center of small household appliances in Zhongshan City. By the end of 2012, there were 9033 private enterprises, 154 industrial enterprises and 31 enterprises with more than 100 million yuan. These figures show that Zhongshan Dongfeng town small appliance industry development momentum is very rapid. In this case, it is of great practical significance to study the development of small household appliances industry in Dongfeng Town, Zhongshan City, which can better promote the development of industry and the development of regional economy. Based on the development of small home appliance industry, this paper analyzes the external macro environment, industrial competition environment and internal development environment of Dongfeng small household appliance industry by using SWOT analysis, Porter five forces analysis, Porter diamond model and other methods. By analyzing the influence of suppliers, purchasers, potential competitors, substitutes and industry competitors in the development of Dongfeng small household appliances industry, the paper summarizes the industrial matching, human resources and policy environment for the development of Dongfeng small household appliances industry. Market demand and other opportunities and advantages, in the shortage of funds, financing difficulties, innovation capacity is not enough, brand strength is weak, raw material prices and other aspects of weaknesses and challenges; Finally, the paper puts forward the strategy of promoting the competitiveness of small household appliances industry and promoting regional economy in Dongfeng Town of Zhongshan City. The paper points out that Dongfeng Town of Zhongshan City should aim at "building industrial clusters and improving their competitiveness". Through speeding up the upgrading of industrial clusters, we should do a good job in the service management of industrial clusters and improve the innovation ability of industrial clusters. Actively implement the strategy of globalization to promote the competitiveness of small appliance industry in Dongfeng Town, Zhongshan City. Through the research of this paper, we hope to provide some reference value for relevant governments and enterprises in formulating development strategies.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.6
本文编号：2172531
[Abstract]:With the aggravation of the competition degree of modern market, if a regional enterprise wants to gain the competitive advantage in the market, it can't rely on its own single fight, it must give play to the synergy of the whole industry of the region. Therefore, from this point of view, the development of regional economy plays a vital role in the development of local enterprises. At the same time, with the development of global industrial chain and the emergence of the concepts of value chain and supply chain, we begin to understand the regional economy again. The development of regional economy can help enterprises to expand the value chain, improve the efficiency of supply chain, and thus enhance the competitiveness of enterprises in the region. Dongfeng Town in Zhongshan City is the regional center and industrial center of small household appliances in Zhongshan City. By the end of 2012, there were 9033 private enterprises, 154 industrial enterprises and 31 enterprises with more than 100 million yuan. These figures show that Zhongshan Dongfeng town small appliance industry development momentum is very rapid. In this case, it is of great practical significance to study the development of small household appliances industry in Dongfeng Town, Zhongshan City, which can better promote the development of industry and the development of regional economy. Based on the development of small home appliance industry, this paper analyzes the external macro environment, industrial competition environment and internal development environment of Dongfeng small household appliance industry by using SWOT analysis, Porter five forces analysis, Porter diamond model and other methods. By analyzing the influence of suppliers, purchasers, potential competitors, substitutes and industry competitors in the development of Dongfeng small household appliances industry, the paper summarizes the industrial matching, human resources and policy environment for the development of Dongfeng small household appliances industry. Market demand and other opportunities and advantages, in the shortage of funds, financing difficulties, innovation capacity is not enough, brand strength is weak, raw material prices and other aspects of weaknesses and challenges; Finally, the paper puts forward the strategy of promoting the competitiveness of small household appliances industry and promoting regional economy in Dongfeng Town of Zhongshan City. The paper points out that Dongfeng Town of Zhongshan City should aim at "building industrial clusters and improving their competitiveness". Through speeding up the upgrading of industrial clusters, we should do a good job in the service management of industrial clusters and improve the innovation ability of industrial clusters. Actively implement the strategy of globalization to promote the competitiveness of small appliance industry in Dongfeng Town, Zhongshan City. Through the research of this paper, we hope to provide some reference value for relevant governments and enterprises in formulating development strategies.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.6
【参考文献】
相关期刊论文 前1条
1 朱世强 ,贾生华;中国三大家电产业群发展机制与模式比较[J];家电科技;2004年Z1期
，本文编号：2172531
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