海洋文化特质在中国企业文化中的应用初探

发布时间：2018-05-08 18:42

本文选题：海洋文化 + 企业文化　；参考：《温州大学》2016年硕士论文

【摘要】：新经济时代,市场竞争尤为激烈,企业的生存和发展不仅仅要依靠原有的资源和传统的经营理念,以及传统的战略决策,而更多要依靠创意、创新,依靠汲取新鲜文化养料,汲取先进文化因子以生成新的企业文化形态,增加企业竞争力和生命力。海洋文化是人类文化史上的一块瑰宝,汲取海洋文化的精神因子应用于企业文化之中,有利于企业培育优秀的企业文化,有利于增加中国企业的竞争力。本文第一部分阐述论文选题的由来和研究目的,梳理了现有的研究成果,说明研究的重难点和创新点等;第二部分提出笔者对于“海洋文化”和“企业文化”的基本认定;第三部分是本文最为关键的部分之一,选取部分东南沿海成功企业的企业文化为例,探析了其汲取“开拓创新”,“守信如潮”,“百折不挠”,“同舟共济”等海洋文化特质的企业现象,进而阐述海洋文化特质应用于企业文化的必要性、可能性和实践性,着重阐述了海洋文化对企业文化构建中缺陷的弥补;最后一部分则从政府发挥主观引导作用、社会组织发挥传播功能及企业自我规划汲取海洋文化特质三位一体的角度提出如何促进海洋文化特质应用于中国企业文化建设之中,由“自发”到“自为”再到“自觉”,生成新的企业文化生态,支撑企业健康、可持续发展。
[Abstract]:In the new economic era, the market competition is particularly fierce. The survival and development of enterprises not only depend on the original resources and traditional management ideas, but also rely on creativity, innovation and fresh culture nourishment. Absorb advanced culture factor to generate new enterprise culture form, increase enterprise competitive power and vitality. Ocean culture is a treasure in the history of human culture. It is beneficial for enterprises to cultivate excellent corporate culture and to increase the competitiveness of Chinese enterprises by applying the spiritual factors of marine culture to corporate culture. The first part of this paper describes the origin and purpose of the thesis, combs the existing research results, explains the important and difficult points and innovation points of the research, the second part puts forward the author's basic recognition of "marine culture" and "corporate culture". The third part is one of the most important parts of this paper. The enterprise culture of some successful enterprises in the southeast coastal area is selected as an example to analyze the "pioneering innovation", "keeping one's word as the tide", "perseverance", and so on. This paper expounds the necessity, possibility and practicality of the application of marine cultural characteristics to corporate culture, and emphasizes on how ocean culture can make up for the defects in the construction of enterprise culture. In the last part, the author puts forward how to promote the application of marine cultural traits in the construction of Chinese corporate culture from the perspective of the subjective leading role of the government, the role of social organizations in communication and the absorption of marine cultural characteristics from the perspective of the trinity of marine cultural characteristics. From "spontaneous" to "self-acting" to "self-conscious", to create a new corporate cultural ecology, to support the healthy and sustainable development of enterprises.
【学位授予单位】：温州大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：P74;F270

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