论维珍品牌塑造中的个人色彩

发布时间：2018-03-22 23:15

本文选题：企业家品牌　切入点：品牌塑造　出处：《黑龙江大学》2015年硕士论文　论文类型：学位论文

【摘要】：在全球经济日益发达的现代社会,企业家作为企业的领导者被推到了公众面前。企业家不仅是企业背后的决策者,而且应该成为企业的一个标志,换句话说,企业家自身要成为品牌,从而为企业品牌的塑造增添一抹亮丽的色彩。本文以全球企业家的偶像——英国最大的私营企业领导人理查德·布兰森为先进典型,在简要介绍布兰森生平的基础上,着重从性格和企业文化的角度来剖析布兰森企业家品牌的形成以及在其影响下维珍品牌的塑造过程。在文章的最后,针对中国企业家提出了可行性建议,希望给中国企业家在塑造品牌的过程中,提供一些参考和借鉴。
[Abstract]:In a modern society with an increasingly developed global economy, entrepreneurs are pushed to the public as business leaders. Entrepreneurs are not only the decision-makers behind the business, but should also be a hallmark of the business, in other words, Entrepreneurs themselves want to become brands, thus adding a bright color to the shaping of corporate brands. This article takes Richard Branson, the leader of Britain's largest private enterprise, as the world's icon of entrepreneurs, as an advanced example. On the basis of a brief introduction to Branson's life, this paper focuses on the formation of Branson's entrepreneur brand and its shaping process under its influence from the perspective of personality and corporate culture. This paper puts forward some feasible suggestions for Chinese entrepreneurs, hoping to provide some reference and reference for Chinese entrepreneurs in the process of building brand.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F561;F273.2

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