我国中枢航线网络经济效益评价研究

发布时间：2018-04-23 22:41

本文选题：中枢航线网络 + 经济效益评价　；参考：《中国民航大学》2015年硕士论文

【摘要】：改革开放以来,我国航空运输业持续高速稳定发展,为了适应不断增长的航空运输需求,作为航空运输业主体的航空公司,其航线网络结构也由最初的城市对式航线网络向中枢航线网络发展。航空公司的中枢航线网络以其优良的通达性、经济性、灵活性、便捷性等突出特点,显著地提高了航空公司的营运效益,降低了营运成本,从而为航空公司发展航线网络奠定了坚实的基础,进而成为国外各大型航空公司广泛采用的航线网络结构模式,也是国内各航空公司的发展战略方向。面对复杂多变的航空运输市场竞争环境,中枢航线网络作为各航空公司竞争的重要内容与赢得竞争的重要手段,如何评价与提升我国中枢航线网络经济效益,如何在激烈的市场竞争中取得优势是目前需解决的重大课题。因此,为了不断适应我国民航事业持续健康稳定的发展目标与发展要求,开展中枢航线网络经济效益评价研究显得尤为重要,从而为我国航空公司提供较为全面的科学化、规范化、合理化的决策依据。本文系统梳理与论述了中枢航线网络基本理论、经济效益评价基本理论,并基于上述两大理论,结合复杂系统经济效益评价相关内容,从内涵、内容、方法三个方面构建了中枢航线网络经济效益评价基本理论,对国内外中枢航线网络经济效益评价现状进行深入探讨,本着针对性、系统性、科学性、实用性、可操作性的原则,以财务效益、营运效益、市场效益、网络效益为四大评价指标,结合模糊层次综合评价法构建了一套具有我国特色的中枢航线网络经济效益评价体系,并以南航为例开展实证研究以此验证评价理论与方法的可行性,最后从政府宏观层面与航空公司微观层面提出提升我国中枢航线网络经济效益的建议,为我国中枢航线网络的可持续发展提供客观的、长期有效的指导和参考意见,以期推动民航事业朝着现代化、规范化方向发展。
[Abstract]:Since the reform and opening up, China's air transport industry has been developing steadily and at a high speed. In order to meet the increasing demand for air transportation, the airlines, as the main body of the air transport industry, Its route network structure also develops from the original city-to-type route network to the central route network. The central airline network of airlines, with its outstanding characteristics of accessibility, economy, flexibility and convenience, has significantly improved the operating efficiency of airlines and reduced their operating costs. Thus, it lays a solid foundation for the airlines to develop the airline network, and then becomes the widely adopted route network structure model for foreign large airlines, which is also the strategic direction of the development of domestic airlines. In the face of the complex and changeable competition environment of air transportation market, as an important content of competition and important means of winning competition, central airline network (CNS) how to evaluate and enhance the economic benefits of China's central airline network. How to gain advantage in the fierce market competition is an important subject to be solved at present. Therefore, in order to adapt to the development goals and requirements of the civil aviation industry in China, it is particularly important to carry out the research on the evaluation of the economic benefits of the central airline network, so as to provide a more comprehensive and scientific basis for the airlines in our country. The decision basis of standardization and rationalization. This paper systematically combs and discusses the basic theory of central airline network, the basic theory of economic benefit evaluation, and based on the above two theories, combined with the related contents of economic benefit evaluation of complex system, from the connotation, content, Methods the basic theory of economic benefit evaluation of central airline network was constructed in three aspects, and the present situation of economic benefit evaluation of central airline network at home and abroad was discussed in depth, based on the principles of pertinence, systematization, science, practicability and maneuverability. Taking the financial benefit, the operation benefit, the market benefit and the network benefit as the four evaluation indexes, a set of economic benefit evaluation system of the central airline network with the characteristics of our country is constructed by combining the fuzzy hierarchy comprehensive evaluation method. And taking China Southern Airlines as an example to carry out an empirical study to verify the feasibility of the evaluation theory and method, finally, from the macro level of government and the micro level of airlines to put forward suggestions to improve the economic benefits of China's central airline network. It provides objective and effective guidance and advice for the sustainable development of China's central airline network in order to promote the development of civil aviation in the direction of modernization and standardization.
【学位授予单位】：中国民航大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F562

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