基于预测的机票价格制定策略及企业收益管理研究

发布时间：2018-08-29 13:33

【摘要】：民用航空运输伴随着航空技术的发展及市场需求的增加,自产生至今有了长足的发展。民航运输由于其特殊的运输组织模式及运输产品特性,在运营组织,特别是票价制定方面有特殊的要求。随着经济的发展,航空运输市场也在以往的基础之上有了长足的发展,市场的开放程度进一步加大,随之而来的各个航空公司之间的竞争也越来越激烈。票价制定作为民用航空运输组织的核心问题,一直以来都受到多方面的关注。本文选取民航机票的定价问题为研究对象,以民航机票定价的发展历史、我国现行票价体制、民航运输的行业特点、干支线航线机票定价策略异同、市场对民航票价的期望等为切入点,系统的分析了民航定价策略的发展历程及不足,提出了基于市场期望的民航票价制定策略思想,引入证券市场K线交易思想,构建了民航票价K线图,并以此为工具作为市场与民航运输企业之间进行价格博弈的工具,将传统的航空公司制定票价-旅客接受的单向票价信息流转化为航空公司-旅客的双向票价信息流。不仅让票价制定系统更加市场化,同时也增加了航空公司的销售收益。论文的创新之处在于提出了考虑市场对票价期望的机票价格制定策略,并结合支线航空市场特点,利用所构建的民航票价K线图,提出了机票价格制定方案,本文的贡献是将现有的机票价格信息单向流动发展为乘客—航空公司之间的双向流动,使得在运量波动大、受票价影响明显的支线航线能够根据市场意愿及历史数据的统计分析,得出合理的机票价格,从而达到增加航空公司收益、提高支线航线客座率的目的。论文第一章介绍了相关问题的研究背景、意义,以及关于票价制定方面的国内外研究现状,分析了机票定价的历史及现状,提出了现有机票定价体系的不足。第二章分析了民航运输业发展的特点,阐述了中国民航市场的特点及现状,指出支线航空作为航空业重要组成部分所面临的机遇与挑战。第三章提出了基于市场票价期望的民航票价制定策略思想,以支线航空为出发点,将市场对票价的期望引入票价制定的考虑范畴,提出了考虑市场票价期望的票价制定方案原则。第四章根据证券市场K线图原理,构造了票价的K线图及具体的市场需求函数及航空公司收益函数,以票价K线图为工具,研究了市场—航空公司之间的票价博弈关系并给出了具体算例。第五章总结了全文工作并做出了应用展望。
[Abstract]:With the development of aviation technology and the increase of market demand, civil aviation transportation has made great progress since it came into being. Because of its special transport organization mode and transport product characteristics, civil aviation transportation has special requirements in operation organization, especially in fare setting. With the development of economy, the air transportation market has made great progress on the basis of the past, the opening degree of the market has been further enlarged, and the competition between the various airlines has become more and more fierce. As the core issue of civil aviation transportation organization, fare establishment has been paid attention to from many aspects all the time. This article selects the civil aviation ticket pricing question as the research object, takes the civil aviation ticket pricing development history, our country present fare system, the civil aviation transportation profession characteristic, the dry branch route ticket price strategy similarities and differences. This paper systematically analyzes the development course and deficiency of civil aviation pricing strategy, puts forward the strategy idea of civil aviation fare based on market expectation, and introduces the K line trading thought of securities market. A K chart of civil aviation ticket price is constructed and used as a tool for price game between the market and civil aviation transportation enterprises. The one-way fare information flow accepted by the traditional airline is transformed into the two-way fare information flow of the airline and passenger. Not only makes the fare-setting system more market-oriented, but also increases the airline's sales income. The innovation of this paper is to put forward the strategy of making air ticket price considering the market expectation of ticket price, and combining with the characteristics of regional aviation market, using the K chart of civil aviation ticket price, the paper puts forward the plan of ticket price formulation. The contribution of this paper is to develop the existing one-way flow of ticket price information into a two-way flow between passengers and airlines, which makes the volume fluctuate greatly. According to the statistical analysis of market will and historical data, the obvious influence of ticket price can get a reasonable ticket price, so as to increase the airline income and improve the passenger capacity of the regional route. The first chapter introduces the research background and significance of the related issues, as well as the domestic and foreign research status of ticket pricing, analyzes the history and current situation of ticket pricing, and points out the shortcomings of the existing ticket pricing system. The second chapter analyzes the characteristics of the development of civil aviation transportation, expounds the characteristics and current situation of China's civil aviation market, and points out the opportunities and challenges faced by regional aviation as an important part of the aviation industry. The third chapter puts forward the strategy of civil aviation fare making based on the expectation of market ticket price, taking the branch airline as the starting point, introducing the expectation of the market to the consideration of fare making. This paper puts forward the principle of pricing scheme considering the expectation of market price. In the fourth chapter, according to the principle of K chart of stock market, the paper constructs the K chart of ticket price, the specific market demand function and airline income function, and takes the K chart of ticket price as the tool. In this paper, the relationship between market and airline ticket price is studied and an example is given. The fifth chapter summarizes the full text work and makes the application prospect.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F562.6

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