兰州天际环保公司竞争战略研究

发布时间：2018-07-12 16:18

本文选题：竞争战略 + 环境保护　；参考：《兰州大学》2015年硕士论文

【摘要】：千禧年之后,环境污染问题日益突出,大气污染、水体污染、土壤污染事件频发,国家也开始大力治理环境污染,从2007年起国家正式将环保支出科目纳入财政预算,此后环保方面的财政支出逐年增加。雾霾天气的增多,城市内建设工地扬尘促使政府和人们开始逐渐关注环境保护行业中的扬尘治理领域。除了向道路及工地洒水外,喷洒抑尘剂成为扬尘治理的重要手段,扬尘治理的效果和抑尘剂的价格使得抑尘剂市场的竞争愈加激烈。天际公司经过20余年的发展,从最初的环保行业污水处理技术做起,经过一系列技术革新,现在主营业务为新型环保防扬尘产品及其防治设。随着扬尘治理市场的逐渐扩大,从煤炭、矿粉运输抑尘到城市道路、建筑工地抑尘,企业面临市场竞争的压力越来越大,为了在竞争激烈的扬尘治理细分市场获得更好的发展前景,一个战略高度的问题摆在了公司高管的面前：“怎样才能在扬尘治理行业获得持久的竞争优势?”本文首先介绍了战略管理的相关理论基础,然后通过PEST模型、波特五力模型、SWOT模型分析了天际公司的内外部环境并制定了可供公司选择的竞争战略备选方案。然后,对竞争方案进行选择,制定了竞争战略的具体方案。最后对天际公司竞争战略实施的保障和措施提出建议。
[Abstract]:After the new millennium, the problem of environmental pollution has become increasingly prominent. Air pollution, water pollution, and soil pollution have occurred frequently. The state has also begun to vigorously control environmental pollution. Since 2007, the state has formally incorporated the subject of environmental protection expenditure into its financial budget. Since then, the financial expenditure on environmental protection has increased year by year. With the increasing weather in haze, the dust from urban construction sites has prompted the government and people to pay more and more attention to the dust management in the environmental protection industry. In addition to sprinkling water on roads and construction sites, spraying dust suppressants has become an important means of dust control. The effect of dust control and the price of dust suppressants make the market competition of dust suppressants more fierce. After more than 20 years of development, Tianji Company started from the original sewage treatment technology in the environmental protection industry. After a series of technological innovations, the main business is now designed for new environmental protection and dust prevention products and their prevention and control. With the gradual expansion of the dust control market, from coal and mineral powder transportation to urban roads and construction sites to dust suppression, the pressure on enterprises to face market competition is increasing. In order to obtain a better development prospect in the market segment of dust-raising governance with fierce competition, a strategic high level question is put before the company executives: "how can we obtain a lasting competitive advantage in the dust governance industry?" This paper first introduces the theoretical basis of strategic management, and then analyzes the internal and external environment of Skyline Company by pest model, Porter five Force Model and SWOT model and formulates the competitive strategy alternatives for the company to choose. Then, the competition scheme is selected, and the specific scheme of competition strategy is formulated. Finally, some suggestions are put forward for the implementation of Skyline Company's competition strategy.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F271;X324

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