安徽G环科集团企业文化落地策略研究

发布时间：2018-08-22 10:11

【摘要】：于时代发展大潮流下,文化与经济有着密不可分的关系,一定的文化反作用于一定的经济,文化是经济发展的强大动力。对全球各类型企业来着,要想在市场竞争中取胜必须拥有独特的企业文化。然而,在许多国企里,企业文化与企业运作并不能很好地结合,仅仅形式化与表面化,致使企业文化不能发挥对企业发展的推动作用。于此,怎样在企业运行过程中实现企业文化的密切融入,将之在企业中落地生根,并为企业实现长久发展发力即是本文研究的目的。本文研究对象为安徽G环科集团,以安徽G环科集团在企业文化建设工作中出现的问题为研究内容,并根据企业的实际需求,制订相应的落地方案与措施。首先,笔者介绍了本文的研究论文分为五部分,第一部分以描述此次课题研究的背景、意义、方法、思路为主。第二部分阐述了企业文化建设及落地的理论基础,对落地的必要性和实施的关键因素进行了探索。第三部分以安徽G环科集团为本次课题的研究对象,运用文献法对其文化建设工作进行剖析,辅之使用归纳法,得出G环科集团在企业的文化理念、管理行为、战略策划中存在的问题。第四部分总结G环科集团企业文化落地应遵循的策略。本文的重点为三、四部分,五六部分则是论文的总体结论部分,归纳本次研究中企业文化建设落地的关键因素,阐明本次课题研究的观点：企业文化建设重在落地。
[Abstract]:Under the trend of development of the times, culture and economy are closely related to each other. A certain cultural reaction acts on a certain economy, and culture is a powerful driving force for economic development. For all types of enterprises in the world, to win in the market competition must have a unique corporate culture. However, in many state-owned enterprises, corporate culture and enterprise operation can not be well combined, only formal and superficial, resulting in corporate culture can not play a role in the promotion of enterprise development. Therefore, how to realize the close integration of corporate culture in the process of enterprise operation, to take root in the enterprise, and to make efforts for the enterprise to achieve long-term development is the purpose of this paper. The research object of this paper is Anhui G Environment Group. Taking the problems in the enterprise culture construction of Anhui G Environment Group as the research content, and according to the actual needs of the enterprise, the corresponding landing plan and measures are worked out. Firstly, the thesis is divided into five parts. The first part describes the background, significance, methods and ideas of the research. The second part expounds the theoretical basis of enterprise culture construction and landing, and explores the necessity and key factors of landing. The third part takes Anhui G environmental science group as the research object of this subject, analyzes its cultural construction work by using the literature method, and uses inductive method to obtain the cultural concept and management behavior of G environmental science group in the enterprise. Problems in strategic planning. The fourth part summarizes the strategies that G-Environment Group should follow when it comes to corporate culture. The focus of this paper is three, four, five and six parts are the overall conclusion of the paper, summed up in this study of the key factors of the landing of corporate culture construction, clarify the point of view of this research: corporate culture construction emphasis on landing.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：X324;F270

【相似文献】