基于网络外部性的港口FDI企业与内资港口企业博弈策略研究

发布时间：2018-02-23 20:36

本文关键词： 港口 Hotelling价格竞争模型网络外部性服务质量水平　出处：《数学的实践与认识》2014年03期 　论文类型：期刊论文

【摘要】：将港口服务产品的网络外部性和服务质量水平引入到发货人的效用函数中,通过Hotelling价格竞争模型分析港口FDI企业与内资港口企业的博弈策略行为,分别研究在Nash和Stackelberg博弈条件下,港口服务价格、收益与网络外部性系数、服务质量水平之间的关系.理论研究的结论表明:港口FDI企业与内资港口企业在Stackelberg条件下的最优定价、均衡收益均大于Nash条件下的最优定价、均衡收益;企业最优定价随网络外部性强度线性递减,随服务水平线性递增;企业均衡收益受服务水平和网络外部性强度的影响,呈现出一定的区间变化规律,处于相同港口外部市场环境下,内资港口企业与港口FDI企业的服务策略选择和侧重点不相同.
[Abstract]:The port service product of the network externality and the level of service quality is introduced into the utility function of the consignor, the Hotelling price competition model to analyze the behavior of game strategy of port FDI enterprises and domestic port enterprises, Nash and Stackelberg were studied in the game under the condition of the port service price, income and network externality coefficient, the relationship between service quality at the level of theoretical research conclusions show that the optimal pricing of FDI port enterprises and domestic port enterprises under Stackelberg conditions, the equilibrium earnings are greater than the optimal pricing, Nash under the condition of equilibrium income; enterprises with optimal pricing of network externality intensity decreases linearly with increasing linear service level; enterprises affected by the equilibrium income level of service and network the external strength, showing the range of a certain variation in the same port, external market environment, the domestic port enterprises and port FD The choice and emphasis of service strategy in I enterprises are different.

【作者单位】：武汉理工大学交通学院;
【基金】：国家自然科学基金(41101106)
【分类号】：F224;F552

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