HK公司研发项目评价与选择研究

发布时间：2018-01-29 18:06

本文关键词： 战略导向主控芯片项目组合选择项目评价　出处：《电子科技大学》2013年硕士论文　论文类型：学位论文

【摘要】：当前，IPAD引领平板电脑走向更高的巅峰，据国际数据公司预计2013全球平板电脑的销售量为2.4亿台将首次超越笔记本的销售量，并呈现逐步上涨趋势。国产平板电脑的主控芯片在此领域也多有建树，成为全球入门级平板的标准配置。国产平板电脑主控芯片为了抢夺市场先机，每一代产品的生命周期从刚开始的一年，降至八个月到现在的四个月。HK公司是一家以提供多媒体SOC芯片和解决方案的芯片公司，涵盖平板电脑主控、学习机主控等。面对众多周期短，利润率低的主控芯片研发项目，HK公司在有限的资源约束下，如何有效进行项目选择与组合管理，提高公司的盈利水平，实现公司战略目标，是HK公司急需解决的问题。本论文针对上述问题，以HK公司的主控芯片研发项目组合选择及管理为研究对象。在深入分析HK公司的项目管理现状的基础上，基于项目组合理论，提出了一套适合HK公司的项目选择与组合管理方法。主要研究内容为： 1．HK公司研发项目战略定位。首先对公司战略目标分解，按照分解的战略目标将项目进行分类，使项目目标与公司战略目标相一致。 2．公司研发项目评价。建立一套统一的项目评价标准，以项目为公司带来的效益为评价标准，对具体项目进行打分评价。 3．项目组合选择决策。根据项目评价结构，，进行多个项目的组合选择；然后在公司的资源约束条件下，进行组合内的项目平衡，确定最优的项目组合，并提出项目组合管理的实施措施。
[Abstract]:The iPad is now leading tablets to a higher peak, with international data companies predicting that global tablet sales of 240 million will surpass notebook sales for the first time in 2013. And showing a gradual upward trend. Domestic tablet computer master control chip in this field also has many achievements, become the standard configuration of the global entry-level tablet. Domestic tablet computer master control chip in order to seize the market. The lifecycle of each generation of products has been reduced from the beginning of the year to eight months to the present four months. HK is a chip company that provides multimedia SOC chips and solutions, covering tablet master controls. Facing many short cycle and low profit rate main control chip R & D project HK company under the limited resources constraints how to effectively carry out project selection and combination management to improve the company's profit level. To achieve the company's strategic objectives is a problem that HK Company urgently needs to solve. In order to solve the above problems, this paper takes HK company's R & D project portfolio selection and management as the research object. Based on the in-depth analysis of the status quo of HK company's project management, based on the project portfolio theory. A set of project selection and portfolio management methods suitable for HK company are put forward. The main research contents are as follows: 1. HK company R & D project strategic positioning. First of all, the company's strategic objectives are decomposed, according to the breakdown of the strategic objectives of the project classification, so that the project objectives and company strategic objectives consistent. 2. Company R & D project evaluation. Set up a set of unified project evaluation criteria, take the benefit brought by the project as the evaluation standard, and evaluate the specific project. 3.Decision-making of project portfolio selection. According to the project evaluation structure, the combination selection of multiple projects is carried out; Then under the condition of the company's resource constraint, the project balance within the portfolio is carried out, the optimal project portfolio is determined, and the implementation measures of the project portfolio management are put forward.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F416.671

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