我国计算机营销市场生态因子分析

发布时间：2018-04-17 16:38

本文选题：生态学 + 计算机　；参考：《南京林业大学》2013年硕士论文

【摘要】：近些年来不仅广大民众对我国计算机营销市场普遍关注，相关学者也从不同角度研究计算机营销市场中存在的问题及影响因子，但是，却很少有人从系统的角度去探究，由此，本文借鉴过去研究的成果，基于生态学的思想、理论和方法，灵活运用自然生态系统中相关原理，发掘并分析影响计算机营销市场此经济体健康发展的多种因素。同时，提出有效策略改善我国计算机营销市场生态系统，促进其健康发展。此举有利于稳固我国计算机营销市场的正常运行，维护商家及消费者的合法权益。本文研究的主要内容如下：首先，通过对计算机营销市场生态系统研究背景的分析，发现需要多种学科理论知识共同支撑计算机营销市场生态系统的研究体系，另一方面，理论及现实价值的背后也伴随着复杂的研究过程；然后，，纵向介绍与分析计算机营销市场的诞生与发展历程。其次，参照自然生态系统中仿生概念，将计算机营销市场构成定义为由其参与主体和生态环境组成。之后，本文剖析了存在于计算机营销市场生态系统的生产者、消费者、分解者及调控者，指出其食物链的构成。并将计算机营销市场生态系统与自然生态系统进行对比，概括它的特性与功能，发现其系统的复杂程度在某些方面超过了自然生态系统。再次，分析我国计算机营销市场20年的发展，根据性质将其生态系统的影响因子划分为外部环境影响因子（经济环境、信用环境、制度环境、社会环境、文化环境和其他环境影响因子）与内部主体影响因子，同时对每个部分详细阐述。最后，笔者研究发现计算机营销市场影响因子的平衡发展是维护计算机营销市场生态系统平衡的必要条件，而影响因子所处自然环境、经济环境、社会环境等则是构建稳定、健康、可持续发展的市场的先决条件。
[Abstract]:In recent years, not only has the general public paid attention to the computer marketing market in our country, but also the related scholars have studied the problems and influencing factors in the computer marketing market from different angles. However, few people have explored it from a systematic perspective.Based on the ideas, theories and methods of ecology, this paper uses the relevant principles of natural ecosystem flexibly to explore and analyze many factors that affect the healthy development of computer marketing economy.At the same time, it puts forward effective strategies to improve the computer marketing ecosystem and promote its healthy development.This will help to stabilize the normal operation of the computer marketing market and protect the legitimate rights and interests of merchants and consumers.The main contents of this paper are as follows:First of all, through the analysis of the background of computer marketing ecosystem research, it is found that a variety of disciplines and theoretical knowledge are needed to support the research system of computer marketing ecosystem, on the other hand,The theory and practical value are accompanied by complicated research process. Then, the birth and development of computer marketing market are introduced and analyzed vertically.Secondly, referring to the concept of bionics in the natural ecosystem, the computer marketing structure is defined as the composition of the participating subject and the ecological environment.Then, this paper analyzes the producers, consumers, decomposers and regulators in the computer marketing ecosystem, and points out the composition of the food chain.By comparing the computer marketing ecosystem with the natural ecosystem, the characteristics and functions of the computer marketing ecosystem are summarized, and the complexity of the system is found to exceed that of the natural ecosystem in some aspects.Thirdly, it analyzes the development of computer marketing market in China for 20 years, and divides the influence factors of its ecosystem into external environmental factors (economic environment, credit environment, institutional environment, social environment) according to its nature.Cultural and other environmental impact factors) and internal subject factors, at the same time elaborate on each part.Finally, the author finds that the balanced development of computer marketing influencing factors is a necessary condition to maintain the balance of computer marketing ecosystem, and the natural environment, economic environment and social environment of the influencing factors are the building stability.Health, sustainable development of the market prerequisites.
【学位授予单位】：南京林业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F426.671

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