微信订阅号支持下的微型课程用户体验研究与实践

发布时间：2018-05-25 14:09

本文选题：用户体验 + 微型课程学习　；参考：《江西财经大学》2017年硕士论文

【摘要】：随着信息技术的发展,我们正处于一个“知识爆发”的信息化环境,传统教学模式在互联网技术推动下悄然发生改变,我们的传统课程知识也已经不能满足我们的学习需求,大学生的学习方式以及观念也逐渐发生了深切的变革,随着国家对教育信息发展的不断重视,互联网技术的不断更新以及移动设备的普及,基于移动终端的微型课程学习也逐渐进入人们的视野并且得到广泛的关注。基于微信订阅号的微型课程具有学习模式多元化、课程知识微型化、学习时间闲碎化等特点,它可以满足学习者的个性化需求,但微信课程研究大多数都集中的应用研究、开发等方面,我们对用户体验设计角度关注度还不够,学习者在微型课程过程中的体验感受也能直接影响学习效果与质量,因此,从用户体验角度对微型课程的研究可以进一步提升非正式移动学习的学术价值和教学意义,本文研究的主要内容有:(1)通过TAM技术接受模型以及用户体验相关模型的研究对微型课程用户体验相关变量之间的关系进行阐述。(2)依据用户体验变量制定问卷调查对学习者进行用户体验需求调研并为微信订阅号支持下的微型课程提供数据支持。(3)以《计算机基础》微型课程用户体验为实例进行研究,对微型课程满意度进行分析并加以建议,以实现微型课程移动学习与传统课程学习之间的衔接,让微型课程学习更加常态化,为非正式移动学习相关研究提供借鉴与参考。笔者通过查阅相关资料和文献,在此基础上对本文的研究背景、研究内容和意义、国内外研究现状以及研究方法作了详细的阐述,随后介绍了微型课程的相关概念、学习基础理念以及用户体验相关理论模型,其中移动学习概念中阐述了移动学习的基本概念、特点以及形式,微型课程移动学习相关理论基础包括了非正式学习理论、情景认知与学习理论、分布式认知理论以及泛在学习理论。其次,依据TAM技术接受模型中的核心变量以及用户体验Web2.0蜂窝模型的基本要素,并且结合基于微信订阅号平台的微型课程特点对用户体验变量进行选取分析,在文献整理归纳以及专家指导下,对微型课程的用户体验调查问卷进行制定和修改,在确保问卷具有良好的信效度基础上进行了大规模调查,通过对用户体验的问卷结果数据分析,可以了解微型课程在设计过程中应考虑的影响因素。最后,通过《计算机基础》微型课程的实例设计,并且对活动实施的学习效果进行满意度评价,在此基础上提出本文研究的微型课程应用建议与改进之处,促进移动设备支持下的微型课程研究的实践意义,为学习者提供一个更好的微型课程移动学习的平台,也为基于移动互联网下的移动学习研究提供参考。
[Abstract]:With the development of information technology, we are in a "knowledge explosion" information environment, the traditional teaching mode has quietly changed under the promotion of Internet technology, our traditional curriculum knowledge has not been able to meet our learning needs. College students' learning methods and concepts have gradually undergone profound changes. With the continuous attention of the country to the development of educational information, the continuous updating of Internet technology and the popularity of mobile devices, Micro-course learning based on mobile terminal has gradually entered people's field of vision and received wide attention. The micro-course based on WeChat Subscription account has the characteristics of diversified learning mode, miniaturization of course knowledge and idle learning time. It can meet the individual needs of learners, but most of the research on WeChat course is focused on the application research. In terms of development and other aspects, we do not pay enough attention to the design of user experience. The experience of learners in the process of micro courses can also directly affect the learning effect and quality. The research on micro courses from the perspective of user experience can further enhance the academic value and teaching significance of informal mobile learning. The main content of this paper is: (1) through the research of TAM technology acceptance model and user experience related model, the relationship between user experience related variables in micro curriculum is expounded. 2) according to user experience variable, a questionnaire survey is made. The user experience requirement of learners is investigated, and the data support for micro-course supported by WeChat Subscription account is provided. In order to realize the connection between the micro-curriculum mobile learning and the traditional curriculum learning, the micro-curriculum satisfaction degree is analyzed and some suggestions are put forward in order to make the micro-curriculum learning more regular and provide reference for the related research of informal mobile learning. On the basis of consulting relevant materials and literature, the author expatiates on the research background, research content and significance, domestic and foreign research status and research methods, and then introduces the related concepts of micro-curriculum. The basic concept of learning and the relevant theoretical model of user experience, in which the basic concepts, characteristics and forms of mobile learning are elaborated in the concept of mobile learning, and the relevant theoretical basis of mobile learning in micro-curriculum includes informal learning theory. Situational Cognition and Learning Theory, distributed Cognitive Theory and Universal Learning Theory. Secondly, according to the core variables in the TAM technology acceptance model and the basic elements of the Web2.0 cellular model of user experience, and combined with the characteristics of micro-courses based on the Subscription account platform of WeChat, the selection of user experience variables is analyzed. Under the guidance of experts and literature collation, the questionnaire of user experience of micro-curriculum was developed and revised, and a large-scale survey was conducted on the basis of ensuring the questionnaire had good reliability and validity. By analyzing the data of the user experience questionnaire, we can understand the influencing factors that should be considered in the design of the microcourse. Finally, through the example design of "computer basic" microcourse, and the satisfaction evaluation of the learning effect of the implementation of the activity, the paper puts forward some suggestions and improvements on the application of the micro-course in this paper. To promote the practical significance of micro-curriculum research supported by mobile devices, to provide a better platform for micro-curriculum mobile learning for learners, and also to provide a reference for mobile learning research based on mobile Internet.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G434;TP3-4

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