孟山都开拓阿根廷转基因大豆种子市场策略及启示

发布时间：2018-03-25 11:44

  本文选题：孟山都　切入点：阿根廷　出处：《世界农业》2016年09期

【摘要】：仅用5年时间,孟山都转基因大豆占阿根廷大豆种植面积的比重就超过75%,其成功经验值得中国"走出去"企业借鉴。本文梳理分析孟山都进军阿根廷大豆种子市场的背景、采取的措施和效果,认为在进入阿根廷种子市场前孟山都已经做好充分的准备,利用逐利心理和阿根廷政府转基因种子监管漏洞,借力其最大的种子公司Nidera快速进入阿根廷种子市场,通过农达除草剂品牌效应、放任黑市交易等策略迅速扩大市场占有率,并借路阿根廷布局巴西大豆种子市场。最后,针对中国种子企业"走出去"提出了相应的建议。
[Abstract]:In just five years, Monsanto's GM soybean accounted for more than 75% of the soybean planting area in Argentina, and its successful experience is worthy of reference by Chinese "going out" enterprises. This paper analyzes the background of Monsanto's entry into the Argentine soybean seed market. The measures and effects taken, that Monsanto was fully prepared before entering the Argentine seed market, taking advantage of the profit-driven mentality and the Argentine government's regulatory loopholes in genetically modified seeds, Nidera, its largest seed company, quickly entered the Argentine seed market, rapidly expanded its market share through the Nongda herbicide brand effect, allowing the black market to trade, and using Argentina to distribute the Brazilian soybean seed market. Finally, Some suggestions are put forward for Chinese seed enterprises to go out.
【作者单位】： 农业部对外经济合作中心;华南农业大学经济管理学院;
【分类号】：F324.6;F125.4
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本文编号：1662976