Research on Market Entry Strategies of Multinational Automob
发布时间：2024-05-15 05:52
世界正变得越来越小,基于国际化和全球化趋势以及与之相关的力量,跨国公司的竞争日益激烈。全球商业环境的变化非常迅速,因此跨国公司不断提升其核心竞争力,能力和资源,以发展和维持其竞争优势。全球化进程背后的主要驱动因素是对世界贸易进一步的放松管制,新技术的快速发展以及全球大规模的私有化进程。这都极大的促进了具有全球影响力的大型跨国公司的崛起。本文详细阐述了外国公司投资乌兹别克斯坦汽车产业,使之于1994年成为中亚最大的汽车生产国之间产生影响的不同动机和决定因素,通过PEST和波特的五种力量的分析对乌兹别克斯坦汽车制造业进行彻底的描绘和总结。此外,基于邓宁的折衷范式(OLI理论)的理论背景,文章通过准备详细分析影响乌兹别克斯坦汽车工业中两个最强大的参与者:美国通用汽车公司和MAN汽车公司的投资的驱动因素,为现有的文献做出补充。此外,论文提出了德国和美国两个国家与乌兹别克斯坦产生差距的决定因素,就提供在乌兹别克斯坦两个最大的全球参与者的运作作为宝贵的例子。最后,本文深入介绍了乌兹别克斯坦汽车工业的可持续发展趋势,并提供了MAN汽车和通用汽车目前在这方面的战略管理。结论章节对两家外国公司在乌兹别克...
【文章页数】：106 页
【学位级别】：硕士
【文章目录】：
ABSTRACT 摘要 1 INTRODUCTION
1.1 PROBLEM STATEMENT
1.2 PURPOSE OF THE RESEARCH
1.3 THE SIGNIFICANCE OF THE STUDY
1.4 SCOPE AND LIMITATIONS
1.5 CHAPTER ORGANIZATION OF THE STUDY 2 LITERATURE REVIEW
2.1 INTRODUCTION AND DEFINITIONS OF FDI
2.2 OVERVIEW OF THE MAIN FDI THEORIES
2.3 FDI MOTIVES AND DETERMINANTS
2.3.1 Motives (Types of FDI)
2.3.2 Determinants
2.3.3 Distance Determinants
2.4 SUMMARY 3 RESEARCH METHODOLOGY
3.1 INTRODUCTION
3.2 RESEARCH METHODOLOGY
3.3 RESEARCH PARADIGM
3.4 RESEARCH APPROACH
3.5 RESEARCH STRATEGY
3.6 CASES SELECTION
3.7 DATA COLLECTION METHODS
3.8 SUMMARY OF METHODOLOGY 4 AN ANALYSIS OF THE BUSINESS ENVIRONMENT OF UZBEKISTAN`SAUTOMOBILE INDUSTRY
4.1 INTRODUCTION
4.2 A BRIEF REVIEW OF THE AUTOMOBILE INDUSTRY OF UZBEKISTAN: IMPORTANTSTATISTICS AND FACTS
4.3 ANALYSIS OF THE MACRO ENVIRONMENT OF UZBEKISTAN`S AUTOMOBILE INDUSTRY
4.3.1 Political Environment
4.3.2 Economic Environment
4.3.3 Social/Cultural Environment
4.3.4 Technological Environment
4.4 PORTER’S FIVE FORCES INDUSTRY ANALYSIS OF THE AUTOMOBILE INDUSTRY OFUZBEKISTAN
4.4.1 Bargaining Power of Buyers and Main Drivers for It
4.4.2 Bargaining Power of Suppliers and Main Drivers for It
4.4.3 The threat of New Entrants
4.4.4 Threat of Substitutes
4.4.5 Market competitors
4.4.6 Summary of Porter’s Five Forces 5 CASE STUDY ANALYSES CHAPTER
5.1 GENERAL MOTORS (GM) CASE STUDY
5.1.1 A brief overview of GM Company
5.1.2 Introduction of General Motors (GM) Uzbekistan
5.1.3 Investment structure of GM Uzbekistan
5.1.4 Performance of GM Uzbekistan in the last couple of years
5.1.5 The future goals of GM Uzbekistan
5.1.6 General Motors: Analysis based on the OLI paradigm
5.1.7 General Motors and its Uzbek partners: Analysis based on the CAGEframework
5.2 MAN AUTO CASE STUDY
5.2.1 Brief introduction of MAN Auto Company
5.2.2 Overview to MAN Auto-Uzbekistan
5.2.3 Investment structure of MAN Auto Uzbekistan
5.2.4 Performance of MAN Auto Uzbekistan In the last couple of years
5.2.5 The future goals of MAN Auto Uzbekistan in the future
5.2.6 The MAN Auto Analysis Based on the OLI Paradigm
5.2.7 MAN Auto and its Uzbek partners: Analysis based on the CAGE framework 6 SUSTAINABLE TRENDS IN THE AUTOMOBILE INDUSTRY OFUZBEKISTAN 7 CONCLUSION CHAPTER BIBLIOGRAPHY ANNEX APPENDICES
本文编号：3974000
【文章页数】：106 页
【学位级别】：硕士
【文章目录】：
ABSTRACT 摘要 1 INTRODUCTION
1.1 PROBLEM STATEMENT
1.2 PURPOSE OF THE RESEARCH
1.3 THE SIGNIFICANCE OF THE STUDY
1.4 SCOPE AND LIMITATIONS
1.5 CHAPTER ORGANIZATION OF THE STUDY 2 LITERATURE REVIEW
2.1 INTRODUCTION AND DEFINITIONS OF FDI
2.2 OVERVIEW OF THE MAIN FDI THEORIES
2.3 FDI MOTIVES AND DETERMINANTS
2.3.1 Motives (Types of FDI)
2.3.2 Determinants
2.3.3 Distance Determinants
2.4 SUMMARY 3 RESEARCH METHODOLOGY
3.1 INTRODUCTION
3.2 RESEARCH METHODOLOGY
3.3 RESEARCH PARADIGM
3.4 RESEARCH APPROACH
3.5 RESEARCH STRATEGY
3.6 CASES SELECTION
3.7 DATA COLLECTION METHODS
3.8 SUMMARY OF METHODOLOGY 4 AN ANALYSIS OF THE BUSINESS ENVIRONMENT OF UZBEKISTAN`SAUTOMOBILE INDUSTRY
4.1 INTRODUCTION
4.2 A BRIEF REVIEW OF THE AUTOMOBILE INDUSTRY OF UZBEKISTAN: IMPORTANTSTATISTICS AND FACTS
4.3 ANALYSIS OF THE MACRO ENVIRONMENT OF UZBEKISTAN`S AUTOMOBILE INDUSTRY
4.3.1 Political Environment
4.3.2 Economic Environment
4.3.3 Social/Cultural Environment
4.3.4 Technological Environment
4.4 PORTER’S FIVE FORCES INDUSTRY ANALYSIS OF THE AUTOMOBILE INDUSTRY OFUZBEKISTAN
4.4.1 Bargaining Power of Buyers and Main Drivers for It
4.4.2 Bargaining Power of Suppliers and Main Drivers for It
4.4.3 The threat of New Entrants
4.4.4 Threat of Substitutes
4.4.5 Market competitors
4.4.6 Summary of Porter’s Five Forces 5 CASE STUDY ANALYSES CHAPTER
5.1 GENERAL MOTORS (GM) CASE STUDY
5.1.1 A brief overview of GM Company
5.1.2 Introduction of General Motors (GM) Uzbekistan
5.1.3 Investment structure of GM Uzbekistan
5.1.4 Performance of GM Uzbekistan in the last couple of years
5.1.5 The future goals of GM Uzbekistan
5.1.6 General Motors: Analysis based on the OLI paradigm
5.1.7 General Motors and its Uzbek partners: Analysis based on the CAGEframework
5.2 MAN AUTO CASE STUDY
5.2.1 Brief introduction of MAN Auto Company
5.2.2 Overview to MAN Auto-Uzbekistan
5.2.3 Investment structure of MAN Auto Uzbekistan
5.2.4 Performance of MAN Auto Uzbekistan In the last couple of years
5.2.5 The future goals of MAN Auto Uzbekistan in the future
5.2.6 The MAN Auto Analysis Based on the OLI Paradigm
5.2.7 MAN Auto and its Uzbek partners: Analysis based on the CAGE framework 6 SUSTAINABLE TRENDS IN THE AUTOMOBILE INDUSTRY OFUZBEKISTAN 7 CONCLUSION CHAPTER BIBLIOGRAPHY ANNEX APPENDICES
本文编号：3974000
本文链接：https://www.wllwen.com/kejilunwen/qiche/3974000.html
