基于强弱连接的社交类APP中情感交互设计研究

发布时间：2018-02-26 12:28

  本文关键词： 弱连接理论 移动社交类APP 情感化 交互设计 信息设计　出处：《包装工程》2017年14期 　论文类型：期刊论文

【摘要】：目的针对现有的社交类APP的交互设计原则和用户体验研究成果,从形式层面、内容层面以及行为层面的情感交互设计出发,研究基于强弱连接的社交类APP的设计方法。方法对比分析国内以强弱连接为出发点的社交类APP产品设计的情感交互层面,运用调查问卷的方法获取用户需求,建立以用户为中心的,以情感为导向的社交类APP产品设计。结论在形式层面上,将不同形式的动态交互设计以及符合下意识的温馨反馈机制融入形式层面,提升用户的情感感受;在内容层面上,加入符合用户情景需求的用户自生产内容和图形化视觉语言的信息运用,减少用户因失联而带来的孤独感,让用户在交互过程中感受到产品的情感和气质;在行为层面上,引入具有企业特征的形象和传统的Emoji表情结合的创意网络表情符号设计,既节约用户挑选时间,又增加用户和企业形象之间的情感互动,提升用户的情感体验,满足多维、多向度、多视角、多种表达方式、多路径转化的强弱社交关系的情感交互需求。
[Abstract]:Objective to analyze the principles of interaction design and the research results of user experience of social APP from the aspect of form, content and behavior. This paper studies the design method of social APP based on strong and weak connection. Methods the affective interaction level of social APP product design based on strong or weak connection in China is compared and analyzed, and the users' needs are obtained by means of questionnaire. To establish a user-centered, affective oriented social APP product design. Conclusion at the formal level, different forms of dynamic interaction design and subconscious warm feedback mechanism are integrated into the formal level. At the content level, adding the information of user self-production content and graphical visual language to meet the needs of the user's situation can reduce the loneliness caused by the user's loss of connection. Let the user feel the emotion and temperament of the product in the process of interaction, at the behavior level, introduce the creative network emoji design which combines the image with the enterprise characteristic and the traditional Emoji expression, which saves the time of the user to choose, It also increases the emotional interaction between the user and the corporate image, improves the user's emotional experience, and meets the emotional interaction needs of multi-dimensional, multi-directional, multi-perspective, multi-expression, multi-path transformation of strong and weak social relations.
【作者单位】： 北京科技大学机械工程学院;
【基金】：新世纪优秀人才(00022418) 中央基本科研业务费(FRF-TP-14-004C1) 北科大本科教改重点项目(JG2013Z05)
【分类号】：TP311.56
，

本文编号：1538013