垂直电商APP的界面设计研究

发布时间：2018-03-02 17:10

本文选题：消费需求　切入点：垂直电商　出处：《河北师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：互联网技术的发展与更迭日新月异,手机、电脑、笔记本等智能设备畅游互联网络,移动应用和智能设备正以爆炸性的速度迅速普及,改变着人们的工作、娱乐和生活方式。消费习惯和消费需求的变化使越来越多的人倾向于网络购物,在节省时间和精力的同时随时随地可以享受购物体验。移动设备中出现了越来越多大而全的电商APP,企业商家总希望自己能涵盖所有的商品来换取更多的用户。一些大型综合类电商资源丰富且规模庞大,大多是依靠价格优惠、种类齐全的特点来吸引用户,在APP界面设计上逐渐趋于同质化,复杂的页面分类,成千上万的商品信息,难免让消费者感到无所适从,所以更精准更细分的垂直型电商购物平台应运而生。垂直电商不同于综合电商追求大而全的模式,相较下其更注重品质倾向即专而精、小而美。基于细分的市场所针对目标用户群体的认知及行业类别等,除了提供更专业的服务,垂直电商APP的界面设计需要个性化设计来凸显自己的特色。2016年中国网络购物市场交易规模达4.7万亿元,较上一年增长23.9%,增长速度出现放缓的趋势,主要因为网络购物行业发展日益成熟。在综合电商格局已定的情况下,一些企业瞄准垂直电商领域深耕。移动电子商务市场越来越趋于细分化,针对垂直电商APP的界面设计展开研究具有重要的意义。本文立足于如何提高垂直电商APP界面设计的视觉体验,结合消费需求的变化趋势和国内优秀的垂直电商APP界面设计分析研究。通过界面设计的视觉原则、人机界面设计、用户体验维度等理论与实践的研究,运用实际案例和数据采集等方式的具体分析,总结归纳出垂直电商APP界面在设计上的特点,并试图为垂直领域电商APP的发展提供可参考的建议。
[Abstract]:With the rapid development and change of Internet technology, mobile phones, computers, laptops and other smart devices are swimming the Internet, mobile applications and smart devices are spreading rapidly at an explosive speed, changing people's jobs. Entertainment and lifestyle. Changes in consumer habits and demand have made more and more people tend to shop online. While saving time and energy, you can enjoy the shopping experience anytime and anywhere. There are more and more large and comprehensive e-commerce app in mobile devices, business enterprises always want to cover all the goods in exchange for more users. These large and comprehensive ecommerce resources are rich and large, Most of them rely on price concessions and a full range of features to attract users. The APP interface design is gradually becoming homogenous, complicated page classification, thousands of commodity information, it is inevitable that consumers feel at a loss. So a more precise and subdivided vertical e-commerce shopping platform emerges as the times require. Vertical ecommerce is different from the comprehensive ecommerce model in pursuing a large and complete business. It pays more attention to quality, that is, specialized and refined. Small and beautiful. In addition to providing more professional services, the market segments are based on the knowledge and industry categories of the target user groups, The interface design of the vertical ecommerce APP needs personalized design to highlight its own characteristics. In 2016, China's online shopping market reached 4.7 tillion yuan, an increase of 23.9 yuan over the previous year, and the growth rate was slowing down. This is mainly due to the growing maturity of the online shopping industry. Under the situation that the comprehensive e-commerce pattern has been fixed, some enterprises are aiming at deep cultivation in the vertical ecommerce field. The mobile e-commerce market is becoming more and more subdivided. It is of great significance to study the interface design of vertical quotient APP. This paper is based on how to improve the visual experience of vertical quotient APP interface design. Combined with the changing trend of consumer demand and domestic excellent vertical e-commerce APP interface design analysis and research. Through the visual principles of interface design, human-machine interface design, user experience dimension and other theoretical and practical research, Based on the analysis of practical cases and data acquisition, this paper summarizes the design features of vertical APP interface, and tries to provide some suggestions for the development of vertical ecommerce APP.
【学位授予单位】：河北师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP311.56;F724.6

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