档案信息微传播研究

发布时间：2018-03-04 02:14

本文选题：档案信息　切入点：微传播　出处：《郑州航空工业管理学院》2017年硕士论文　论文类型：学位论文

【摘要】：随着档案在以社交媒体为代表的微传播媒介的应用,一种新的传播方式——档案信息微传播应运而生。由于信息传播技术、传播者的信息素养以及自媒体的影响,档案信息微传播逐渐成为档案界档案信息传播交流的重要渠道。本文认为贯穿档案信息微传播的过程,档案信息的传播者应该从根据现实条件、自身情况,充分树立包括媒介选择理念、媒体人理念、个性服务理念、互动交流理念、产品营销理念、虚拟公关理念来指导档案信息微传播工作。档案信息微传播在传播结构上,主要有档案信息、传播者、微媒介、用户、反馈渠道五个要素构成。与大众传播相比,构成档案信息微传播结构的五个要素不同程度地发生了微妙的变化。如档案信息主要是指广义的档案信息;传播者由传统档案机构——档案局馆、档案杂志社,扩展到高校、企业档案机构、档案中介服务机构和个人;传播媒介的变化更为明显,微传播主要依靠的是微媒介,如各种社交媒体和客户端,如微博、微信、Facebook、Flicker或者档案APP等;用户也基本上限定在具有互联网信息素养的用户;最后,在反馈渠道中,档案微传播相对于大众传播具有更加多样、高效的传播渠道。正是由于以上这些变化,才使得档案信息微传播适应了社会发展的需求,因而具有旺盛的生命力。社交媒体的人际传播模式,奠定了档案信息微传播的传播模式。在社交媒体环境中,人际关系由传统的地缘人际关系转化升级为网络人际关系。档案信息微传播的传播模式也就是由传统的大众传播模式转化为网络人际传播模式。档案信息微传播运营时,可根据主体自身情况选择自主运营、外包运营或联合运营模式。传播主体还应重点从组织建设、资源建设、运维、风险规避四个方面展开工作。
[Abstract]:With the application of archives in micromedia represented by social media, a new mode of communication-archival information microcommunication emerges as the times require. As a result of information communication technology, the information literacy of communicators and the influence of self-media. Microcommunication of archival information has gradually become an important channel for the communication of archival information in archival circles. This paper holds that through the process of microcommunication of archival information, the disseminator of archival information should start from the actual conditions, their own situation, Fully establish the concept of media selection, media people, personal service, interactive communication, product marketing, virtual public relations to guide the micro-communication of archival information. There are five main elements: archival information, communicator, micromedia, user and feedback channel. Compared with mass communication, The five elements that constitute the micro-communication structure of archival information have undergone subtle changes in varying degrees. For example, archival information mainly refers to the broad sense of archival information, and the communicators have been extended from the traditional archival organization, the Archives Office, the Archives Magazine, to universities, colleges and universities. The change of communication media is more obvious, such as social media and clients, such as Weibo, Facebook Flicker or file APP, etc. Users are also basically limited to users with Internet information literacy; finally, in feedback channels, file microcommunication is more diverse and efficient than mass communication. The microcommunication of archival information adapts to the needs of social development, so it has strong vitality. The interpersonal communication mode of social media has established the mode of microcommunication of archival information. The mode of microcommunication of archival information is transformed from the traditional mode of mass communication to the mode of interpersonal communication of network. The main body of communication should also focus on four aspects: organization construction, resource construction, operation and maintenance, and risk aversion.
【学位授予单位】：郑州航空工业管理学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G270.7

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