老龄化背景下智慧旅游App使用现状研究——以北京市为例

发布时间：2018-03-10 10:30

本文选题：老龄化　切入点：老年旅游　出处：《贵州社会科学》2017年09期 　论文类型：期刊论文

【摘要】：在我国渐入老龄化社会背景下,老年旅游有着庞大的市场,如何更有效地利用智慧旅游产品和服务,满足不断增长的老年人较高层次的精神文化需求,是发展老年智慧旅游中亟待解决的问题。调查老年人对于智慧旅游App的接受和使用程度,并分析其使用动机和意愿可以看出,目前大多数老年人会使用智能手机,也会用智慧旅游App,但主动性不足。且智慧旅游App未针对老年人作优化设计,造成使用意愿较低。智慧旅游服务提供商应针对老年人群体的特殊需求进行产品性能优化和针对性开发,加强市场竞争力。
[Abstract]:Under the background of aging society in China, tourism for the elderly has a huge market. How to make more effective use of intelligent tourism products and services to meet the growing spiritual and cultural needs of the elderly at a higher level. This is an urgent problem in developing intelligent tourism for the elderly. By investigating the acceptance and use of App among the elderly, and analyzing their motivation and willingness to use it, we can see that at present most elderly people will use smart phones. It also uses smart travel Appps, but not enough initiative. And the Smart Travel App doesn't optimize design for older people. Intelligent tourism service providers should optimize and develop their products according to the special needs of the elderly to strengthen their market competitiveness.
【作者单位】：辅仁大学;
【分类号】：C913.6;TP311.56

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